HF Advisory Group LLC lowered its holdings in Salesforce Inc. (NYSE:CRM – Free Report) by 22.8% during the 3rd quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor owned 8,216 shares of the CRM provider’s stock after selling 2,431 shares during the period. HF Advisory Group LLC’s holdings in Salesforce were worth $1,886,000 at the end of the most recent reporting period.
- Wall Street Left Software for Dead: 4 Stocks Institutions Are Buying Back
Several other hedge funds and other institutional investors also recently modified their holdings of the business. Crumly & Associates Inc. raised its position in shares of Salesforce by 1.5% during the 3rd quarter. Crumly & Associates Inc. now owns 3,396 shares of the CRM provider’s stock valued at $780,000 after buying an additional 50 shares in the last quarter. HBW Advisory Services LLC increased its stake in Salesforce by 0.4% in the first quarter. HBW Advisory Services LLC now owns 13,098 shares of the CRM provider’s stock valued at $2,445,000 after acquiring an additional 57 shares during the last quarter. Prentice Wealth Management LLC increased its stake in Salesforce by 1.8% in the first quarter. Prentice Wealth Management LLC now owns 3,274 shares of the CRM provider’s stock valued at $611,000 after acquiring an additional 58 shares during the last quarter. Focused Wealth Management Inc raised its position in Salesforce by 5.5% during the first quarter. Focused Wealth Management Inc now owns 1,126 shares of the CRM provider’s stock valued at $210,000 after purchasing an additional 59 shares in the last quarter. Finally, Strata Wealth Advisors LLC lifted its stake in Salesforce by 4.3% during the first quarter. Strata Wealth Advisors LLC now owns 1,442 shares of the CRM provider’s stock worth $269,000 after purchasing an additional 59 shares during the last quarter. Hedge funds and other institutional investors own 80.43% of the company’s stock.
Salesforce News Roundup
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment:Institutional buying supports a software rebound. Salesforce is highlighted as a leading beneficiary of renewed institutional interest in software companies with sticky enterprise customers and valuable data. Analysts cited improving money-flow and relative-strength indicators, while Salesforce’s switching costs and investment in agentic AI could support customer retention and larger deals. Wall Street Left Software for Dead: 4 Stocks Institutions Are Buying Back
- Positive Sentiment:Valuation and cash generation remain attractive. Salesforce reportedly generated free cash flow equivalent to 8.2% of its market value, well above the S&P 500 median. Its depressed forward valuation, strong profitability and cash generation could provide room for a re-rating if AI products improve growth, renewals or deal sizes. Should You Buy Salesforce Stock For Its Cash?
- Positive Sentiment:Broker recommendations remain favorable. The average brokerage recommendation indicates a Buy, which may help sentiment. However, the reports caution that sell-side ratings can be overly optimistic and should not be used alone when making an investment decision. Brokers Suggest Investing in Salesforce
- Neutral Sentiment:New commerce partnership expands Salesforce’s product ecosystem. Forter was named a launch partner for Storefront Next and will provide fraud protection for Salesforce Loyalty Management. The collaboration strengthens Salesforce’s commerce-security offering, but its near-term <a href="https://bitcomme.com/global-financial-system-is-failing-developing-countries-says-ed-miliband/” title=”Global financial system is failing developing countries, says Ed Miliband”>financial impact is unclear. Salesforce Names a Launch Partner for Storefront Next
- Negative Sentiment:Migration competition remains a risk. Work4Flow launched a 90-day program designed to move enterprise customers from Salesforce to ServiceNow CRM, including data, workflows and custom business logic. While one program is unlikely to materially affect Salesforce immediately, it highlights competitive pressure and the importance of retaining large customers. Work4Flow Launches Salesforce-to-ServiceNow Migration Program
Salesforce Trading Up 0.5%
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