30-09-2026
By: Bob KoigiChannel: pr
Tags: Agencies
Communication
Digital Marketing
PR
Ripley PR named CAMP Digital’s PR agency
The partnership will focus on raising CAMP Digital’s national profile and communicating its approach to technology-driven marketing for contractors.
Ripley PR has been appointed public relations agency of record for CAMP Digital, a digital marketing agency focused on the home services industry.
CAMP Digital works with more than 350 home service companies across HVAC, plumbing, electrical, roofing, and pool and spa markets. Its capacity-aligned marketing technology connects marketing activity with real-time business availability, helping contractors direct advertising budgets toward markets, services and periods where additional calls are needed.
Ripley PR to promote CAMP Digital’s marketing approach
CAMP Digital co-founder and CEO Katie Donovan said the partnership would highlight the role of data and technology in helping contractors make marketing decisions.
Katie Donovan, co-founder and CEO, CAMP Digital: “Home service contractors are smarter and more dialed in than ever because they know their numbers, understand what drives growth and expect their marketing partners to deliver,” said CAMP Digital co-founder and CEO Katie Donovan. “Ripley PR gets this industry. They understand contractors, the pressure they’re under and how AI and agentic technology are changing the way home service companies market and grow. Together, we’re going to show the industry what happens when you combine powerful storytelling with smarter, technology-driven marketing.”
The agency’s technology is also being developed around agentic marketing, with intelligent systems designed to analyse business conditions, make decisions and take action based on contractors’ real-time requirements.
CAMP Digital develops AI-driven marketing capabilities
CAMP Digital received Search Engine Land’s 2025 award for Best Use of AI in Search Marketing. The company was also named a finalist for AI Innovation at the Microsoft Partner Advertising Awards in 2025 and 2026.
Heather Ripley, founder and CEO, Ripley PR: “CAMP Digital has built its business around many of the same qualities we value at Ripley PR, including deep industry expertise, innovation and a clear understanding that contractors need partners who can help drive real business growth,” said Heather Ripley, founder and CEO of Ripley PR. “Katie and her team have a compelling story to tell about where home service marketing is headed. Our job is to make sure the industry hears it.”
Ripley PR specialises in public relations for home services and building trades, franchising and manufacturing. The agency has been named one of Entrepreneur’s Top Franchise Suppliers for nine consecutive years and is a member of The Worldcom Public Relations Group.
PR agency targets skilled trades and home services
Ripley PR will use media relations and thought leadership to position CAMP Digital within the home services marketing sector. Its work will draw on the agency’s experience representing companies serving skilled trades and home service businesses.
The partnership will focus on communicating CAMP Digital’s technology and marketing model to an industry increasingly focused on measurable growth and the use of AI in marketing.
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