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Progress Sitefinity Generative CMS Recognized for Content Marketing Innovation in 2026 MarTech Breakthrough Awards Program
9th Annual Program Honors the Marketing, Sales and AdTech Innovators Reshaping How Brands Engage, Convert and Grow
LOS ANGELES, Aug. 06, 2026 (GLOBE NEWSWIRE) — MarTech Breakthrough, a leading market intelligence organization tracking innovation across the global marketing, sales and advertising technology industry, today announced that Progress Software, an AI infrastructure software leader, has been selected as winner of the “AI-Powered Content Marketing Solution of the Year” in the 9th annual MarTech Breakthrough Awards program, recognizing the breakthrough innovation of Progress®Sitefinity®Generative CMS.
Progress Sitefinity Generative CMS is a multi-audience enterprise CMS platform for marketers and developers, powered by AI, intent and data with control and governance built in. AI is embedded natively across the entire digital marketing lifecycle, unifying content creation, personalization, discovery, search and governance.
Sitefinity delivers explainable, observable and brand‑safe AI at scale. Its Dynamically Generated Experience (DGE) capabilities enable dynamic experience generation based on a user’s prompt, delivering real‑time AI‑driven experiences customized to their intent, using behavioral and contextual signals from the Sitefinity Insight Customer Data Platform. Content is assembled dynamically for each interaction. In addition, Observability Intent Grid provides transparency into AI‑driven decisions, allowing marketing teams to monitor, audit and govern personalization outcomes.
The breakthrough product’s AI agents are also embedded directly into the CMS. The Brand Agent enforces tone, style and brand standards in real time across all AI‑assisted content, while the SEO Agent upholds optimization for both traditional search and emerging generative discovery channels (GEO and AEO). This allows teams to accelerate content production without sacrificing consistency, trust or discoverability.
“Organizations want to be able to use AI to provide individually customized customer experiences with tremendous scale and efficiency. But until now they have lacked the right context and control to effectively and safely use AI to do this,” said Loren Jarrett, EVP and GM, Digital Experience, Progress Software. “Progress Sitefinity offers market leading capabilities for using AI to deliver incredible brand and customer experiences, but more than that, it offers the power to manage and govern that process to ensure quality and brand alignment.”
For nearly a decade, the MarTech Breakthrough Awards have served as the definitive benchmark for innovation across the global marketing, sales and advertising technology industry. The program recognizes standout companies and solutions spanning the full MarTech stack, from marketing automation and customer experience to AdTech, SalesTech, RevOps, performance marketing, content marketing and beyond. The 2026 program drew thousands of nominations from more than 15 countries, reflecting the scale and pace of transformation reshaping the industry.
