Productivity software was some of the first software developed for PCs, with the earliest word processors, spreadsheet editors and database management software predating the introduction of the graphical user interface.
Forty-five years on, productivity apps have broadened their market. From being purely business tools in the early 1980s, productivity apps are now used by millions in a personal capacity, for note taking, safe search, and as an interface to chat to AI.
Productivity on mobile is a broad category, filled with applications primarily imported from the PC and web. For that reason, most office suites and other productivity tools moved to cloud-based saving systems, to allow users to shift from mobile to PC with the same document, without having to save and send to another device.
This has been hugely beneficial to companies like Google, Microsoft and Apple, which have opened up a new revenue stream from users willing to pay for cloud storage to store their photos, videos, documents and back-up their device. It is expected that this market generated over $12 billion revenue in 2024.
The newest productivity market to open up is generative AI, which gained a huge amount of users in 2023 with the growth of ChatGPT. Over 800 million people access generative AI chatbots every week, with many using them to assist on work projects, learning and as a replacement to search.
We have collected data and statistics on productivity apps. Read on below to find out more.
Key Productivity App Statistics
- Productivity apps brought in $32.5 billion revenue in 2024, primarily through office suite and AI apps
- Office suite apps generated $19 billion revenue in 2024, primarily from cloud storage solutions offered
- AI apps generated $4.5 billion in 2024, more than double the previous year
- Microsoft Teams was the most used business communications app, with over 300 million users
- Gmail is the most popular email app with 1.8 billion users, Apple Mail is second with 650 million users
- AI apps had almost one billion users in 2025, the majority use ChatGPT
- Trello was the most subscribed to task management app, with 400,000 subscribers
- Notion had the most downloads of all to-do list apps, with 18 million downloads
- Google Calendar was the most installed calendar app in 2024 by a factor of three
Top Productivity Apps
Productivity App Market Landscape
The productivity app industry spans a large amount of subsections and services, from your typical office suite fair of word processors, powerpoint and spreadsheet tools to newer apps such as note-taking, to-do lists and generative AI. Security software, in the form of VPNs, antivirus and password management tools, are also in this section. You can download this map as a PDF, for presentations and slides.
Productivity App Revenue
Productivity apps generated over $30 billion revenue in 2024, an increase of 17.3% on the previous year.
Productivity app revenue 2018 to 2024 ($bn)
Office Suite App Revenue
AI App Revenue
Communication Users by App
Email Users by App
AI App Users
To-do List Downloads by App
Calendar Downloads by App
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