Pete McPherson started DoYouEvenBlog in 2017 with $100. By 2025, the site was bringing in recurring income from its audience, with earnings described as about $100,000 a year. The business was later sold for $45,000 through the broker Acquire.com.
McPherson is from Cadillac, Michigan. He trained as an accountant and worked as a CPA in corporate America. The pay was good and the work was steady.
Outside of work, he kept starting blogs and podcasts. Over a decade or more, he launched dozens of them.
He noticed something about those attempts. The topic of each blog mattered less to him than the work of building it. He liked the publishing, the interviewing and the teaching.
A short stint at a startup was meant to give him stability and time to work on his own projects. Then he was laid off without warning.
He hesitated to write about blogging, since plenty of people already did. But the layoff meant he needed income soon, and he launched in 2017 anyway.
Pete McPherson (Image credit: facebook)
He didn’t have a developer’s background. He used basic blogging platforms and standard podcasting software, and he put his effort into content. The need for income pushed him to release products quickly.
Interviews, video and email brought in the audience
The first was interviews. He talked with established bloggers and entrepreneurs, then published the conversations on the blog and podcast. This gave him content to publish. It also put him in contact with people who had already built what he was trying to build.
Those contacts helped in two ways. The conversations shaped what he wrote about, and the relationships led to invitations. He appeared on other creators’ podcasts, wrote guest posts and attended conferences. Each appearance put him in front of someone else’s audience.
He also started a YouTube channel with instructional videos and interviews. Video suited people who wanted to see a process done instead of reading about it.
Email came next. His newsletter gave readers exclusive content and updates, and it gave him a way to reach them without depending on a search engine or a social platform. When he first built the list, he asked friends and family for support.
None of this was unusual on its own. Most online publishers use some mix of these tools. What stands out is the timeline. McPherson had spent years learning how audiences were built before he tried to build one for a business that had to pay him.
He also changed course along the way. Based on feedback, he adjusted the products and services he offered. That meant dropping what didn’t sell and putting more effort into what readers asked for.
What the $45,000 sale price does and doesn’t tell us
The pricing model is simple. Courses and podcasts are free. The paid product is a community called Online Impact, which costs $249 a year and offers exclusive content and networking.
Here’s some basic arithmetic. At $249 a year, about 400 members would add up to roughly $99,600. That’s close to the $100,000 figure. It could have come from memberships alone or from several sources. That’s a calculation, not a reported fact.
Now the sale. A sale price and annual revenue measure different things. Revenue is what comes in over a year. Profit is what’s left after costs. The sale price is what a buyer agrees to pay for the business as a whole.
Small online businesses are usually priced on profit rather than revenue. So a $45,000 sale against $100,000 in yearly revenue doesn’t necessarily mean the business was sold cheaply. It depends on costs and how much work the owner did.
A business built on one person’s interviews and voice may be harder to hand over than one built on a product.
The site’s listed tools include Stripe, which handles payments and fits a paid membership. Other tools listed include Google Sheets, Vercel, Firebase and OpenAI.
McPherson’s own account of what he learned is plain. Failure is part of the process. Clarity came slowly, after many attempts. Relationships with other creators mattered. Flexibility mattered more than sticking to one plan.
The $45,000 sale price is the one figure tied to a completed deal. The rest depend on how the income was counted.
What “recurring income” means, and why buyers care about it
Recurring income is money that comes back without a new sale each time.
A one-time product works differently. An ebook has to be sold to every buyer from scratch, so income can swing from month to month. Renewals make the next year easier to predict, and buyers pay attention to that.
Acquire.com is a <a href="https://bitcomme.com/ignight-market-returns-to-downtown-green-bay/” title=”igNight Market returns to downtown Green Bay”>marketplace where owners list online businesses for sale. Buyers browse, ask questions and make offers. Sellers usually share revenue and profit figures, and buyers can ask for records that back them up.
What does a buyer actually get? Not a shop or equipment. They get the pieces; the domain name, the articles, the email list, the podcast archive and the paid community.
A CPA is a certified public accountant, a licensed professional who handles accounting, tax and audits.
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