Pa. –– Penn State Berks students took third place overall at the 2026 Mindful Marketing Ethics Challenge, held on Oct. 7 at Messiah University
The Mindful Marketing Ethics Challenge is a unique collegiate competition where teams of undergraduate students develop written responses to a specially prepared marketing ethics case that involves important moral issues in the field.
The students include Po Chang Chiu, Roger Han, Suiwai Li, Brianna Strittmatter and Kofoworola Taiwo. They developed a strategic plan to help a video production agency responsibly integrate AI while preserving authentic human storytelling. Dipti Bhatt, lecturer of business analytics, and Megan Lorenz, assistant teaching professor of accounting, provided guidance and support to the team.
For more than a month, the students researched and developed a comprehensive AI (artificial intelligence) implementation strategy. Their solution showed how AI can enhance human creativity. They presented their work to business professionals, academics, fellow students and competing teams at the event.
Eleven schools across Pennsylvania participated in the competition: Bucknell University, Cairn University, Chatham University, Commonwealth University – Bloomsburg, Grove City College, Lebanon Valley College, Messiah University, Penn State Berks, Shippensburg University, Susquehanna University and York College.
The Mindful Marketing Ethics Challenge is an initiative of the American Marketing Association of Pennsylvania. The event was hosted by and sponsored by WebFX.
For more information, visit the Mindful Marketing website.
Last Updated November 13, 2026
