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Matt Maglodi Racing Announces New Small <a href="https://bitcomme.com/ai-panel-shares-business-strategy-cybersecurity-insights/” title=”AI panel shares business strategy, cybersecurity insights”>Business Motorsports Sponsorship Program Combining Grassroots Racing With Digital Marketing
New sponsorship model will give small businesses access to affordable online marketing, content and motorsports exposure while helping amateur racers offset the costs of competition
MOORESVILLE, N.C., Aug. 10, 2026 /PRNewswire/ — Matt Maglodi Racing today announced plans to launch a new grassroots motorsports sponsorship program designed to provide small businesses with affordable digital marketing and promotional exposure while helping amateur and hobbyist racers offset the costs of competition.
The new program is expected to launch September 1, 2026, with sponsorship opportunities generally ranging from approximately $200 to $400 per month.
Unlike traditional motorsports sponsorships that may focus primarily on placing a company logo on a race car, the Matt Maglodi Racing program is being developed to combine trackside brand exposure with digital marketing, online content, social media promotion, sponsor features and other opportunities intended to create measurable value for participating businesses.
Matt Maglodi, founder of Matt Maglodi Racing and digital marketing agency Online Advantages®, developed the concept by combining his professional marketing background with his involvement in grassroots motorsports.
“Most amateur racers aren’t making a living from racing — they’re doing everything they can to compete while managing tires, fuel, brakes, entry fees, travel and the countless other expenses that come with the sport,” said Maglodi. “At the same time, there are thousands of small businesses that would benefit from additional online exposure but simply can’t afford a full-scale digital marketing program. We believe there is an opportunity to bring those two groups together.”
Bringing Professional Digital Marketing Concepts to Grassroots Racing Sponsorship
Maglodi founded Online Advantages in 2012. The agency provides search engine optimization, local SEO, content marketing, public relations, digital marketing and emerging AI search visibility services for businesses.
Traditional comprehensive marketing programs from Online Advantages typically begin around $1,795 per month.
The new racing sponsorship concept is not intended to replicate a full-service digital marketing campaign at a substantially reduced price.
Instead, the program will use a selected group of high-impact marketing activities that can be efficiently combined with the online audience, content and promotional opportunities generated by an active grassroots racing program.
Potential sponsor benefits may include:
