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Major Automotive eCommerce Network Deploys HawkSearch AI Across 2.4 Million Product Records
WOBURN, MA /ACCESS Newswire/ August 18, 2026 /Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered product discovery and eCommerce solutions, announced today the successful deployment of its HawkSearch AI platform for a major North American automotive eCommerce network. The implementation supports approximately 2.4 million product records and represents one of HawkSearch’s largest OpenSearch deployments to date.
The customer selected HawkSearch’s OpenSearch-based platform to modernize eCommerce search, improve indexing performance, enable real-time product updates, and establish the foundation for advanced AI-powered shopping experiences. The deployment includes Smart Search capabilities, Visual Search, Concept Search, AI-assisted merchandising tools, and personalized recommendations.
Enterprise-Scale AI Search Deployment
The deployment demonstrates HawkSearch’s ability to support highly complex eCommerce environments at enterprise scale. The automotive eCommerce network manages approximately 2.4 million product records across a broad mix of automotive parts, accessories, equipment, and related product categories.
Significant Performance Improvements
The implementation delivered substantial operational and performance enhancements. Key improvements include:
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Reduced product indexing time from approximately 20 hours to approximately 3 hours.
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Achieved a 91% reduction in hierarchy facet response times, improving performance from nearly two seconds to approximately 175 milliseconds.
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Enabled real-time indexing capabilities to support faster catalog updates and merchandising workflows.
Multi-Phase Commerce Modernization Initiative
The OpenSearch deployment represents the first phase of a broader digital commerce modernization effort.
As part of Phase 2, the customer is actively migrating an additional 13 B2C ecommerce sites to HawkSearch OpenSearch and dedicated infrastructure. Following the B2C rollout, the customer plans to extend the modernization initiative across its B2B commerce platforms, further expanding HawkSearch’s footprint throughout the organization.
Phase 3 is expected to focus on implementing HawkSearch Hybrid Search, combining semantic AI understanding with traditional keyword search to deliver more relevant product discovery experiences and improved conversion opportunities across the customer’s growing portfolio of commerce sites.
