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Mahindra Manulife Insurance names Ruchika Malhan Varma as Chief Marketing & Customer Officer
In her new role, Varma will oversee brand and marketing communications, corporate communications, digital and growth marketing, customer experience, digital experience, partnerships, DEI, sustainability and AI enablement.
Social Samosa15 Sep 2026
11:58IST
New Update
Mahindra Manulife Insurance has appointed Ruchika Malhan Varma as Chief Marketing & Customer Officer (CMCO).
Varma brings more than two decades of experience across financial services, media, entertainment, travel and consumer businesses in India and Asia. Her experience includes brand building, digital transformation, customer experience and marketing.
Prior to joining Mahindra Manulife Insurance, Varma was Chief Marketing, Customer and Impact Officer at Generali Central Insurance. She led brand and marketing communications, digital marketing, corporate communications, product strategy and innovation, customer experience, digital acquisition, web sales and telesales.
She also led the company’s CSR, DEI and sustainability initiatives.
Earlier, Varma served as CMO at IDFC FIRST Bank, where she worked on the IDFC Bank and IDFC FIRST Bank brands. She has also held leadership roles at BBC Worldwide, Lonely Planet, Singapore Tourism Board, VIP Luggage and Electrolux.
Commenting on Varma’s appointment, Suresh Agarwal, MD and CEO, Mahindra Manulife Insurance, said, “Ruchika’s experience at the intersection of brand, customer, technology and business makes her an important addition as we set out to build Mahindra Manulife Insurance. Our ambition is to create an AI-first, consumer-driven insurance company that understands customers better, designs simple and effective experiences and delivers relevant protection solutions. Her leadership will be instrumental in translating this ambition into a differentiated customer proposition and a strong, trusted brand.”
Speaking on her new role, Ruchika Malhan Varma said, “Insurance is entering a new era where AI, data and deep consumer understanding can fundamentally reshape how customers discover, buy and experience insurance. I am excited to be part of the journey of building Mahindra Manulife Life Insurance as an AI-first, consumer-driven organisation that combines technology and human insight to make insurance more relevant, intuitive and accessible for customers across India.”
appointmentChief Marketing & Customer OfficerSuresh AgarwalMahindra Manulife Insurance
