Three promising Korean startups selected by L’Oreal showcased beauty technology and other innovations to global industry officials at an expo in Shanghai, China.
L’Oreal said on the 13th that three Korean startups chosen for “2026 L’Oreal BIG BANG,” the group’s open innovation program for North Asia, took part alongside the company in the 9th China International Import Expo (CIIE) in Shanghai.
The three participants were BONJAC, ORGASIS and LINKIVE. They exhibited their technologies inside L’Oreal’s booth. Through a pitching roadshow, they presented their beauty tech capabilities and business models, and they exchanged views with global industry officials at workshops while exploring potential global partnerships and collaboration.
BONJAC unveiled a fragrance tech solution that helps individuals find perfumes suited to them both online and in stores, built on its proprietary fragrance database “Scentpedia” and its artificial intelligence curation engine “Scent ID.” ORGASIS presented its technology for developing innovative therapeutics based on proprietary “selective autophagy,” which removes damaged or unnecessary cellular components selectively to target diseases linked to protein dysfunction and cell damage. LINKIVE introduced an integrated solution supporting overseas marketing across the board, including generative AI search optimization (GEO), search engine optimization (SEO), paid media, influencer marketing and integrated campaigns.
“Korean startups are presenting new possibilities for the beauty industry based on innovative ideas and technological capabilities,” said Rodrigo Pizarro, chief executive of L’Oreal Korea. “L’Oreal will work with them so that their technologies and ideas can lead to new breakthroughs in the global market.”
L’Oreal BIG BANG is one of the group’s flagship open innovation programs, launched in China in 2020 and expanded to North Asia, including Korea and Japan, in 2023. In Korea, it has been run annually in partnership with the Ministry of SMEs and Startups and the Korea Institute of Startup and Entrepreneurship Development, based on a memorandum of understanding signed between L’Oreal and the ministry in 2023. At this year’s CIIE pavilion, L’Oreal set up a separate space introducing BIG BANG and highlighted the innovative technologies of about 20 winning startups selected across North Asia, covering Korea, China and Japan.
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Original reporting by Kim Yeon-ha for Seoul Economic Daily.
AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.
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