L.L.Bean teams with Dunkin’ on fall merchandise | Retail Customer Experience
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L.L.Bean teams with Dunkin’ on fall merchandise
L.L.Bean and Dunkin’ are joining forces for their first-ever collaboration, bringing together two New England brands for a week of limited-edition merchandise, giveaways and free coffee in Celebration of National Coffee Day, Sept. 29.
The collaboration kicked off Sept. 22 with a limited-edition Birdseye Sweater Cup Sleeve, available with hot or iced coffee purchases at participating Dunkin’ locations while supplies last, according to a press release.
The brands hosted an event at L.L.Bean’s Boston Seaport store on Sept. 27, featuring complimentary coffee, Refreshers, donuts, and an early opportunity to shop the merchandise collection.
“We love collaborations that feel authentic to the way people actually live,” Jill Nelson, chief marketing officer at Dunkin’, said in the release. “From morning coffee runs to weekends outside, Dunkin’ and L.L.Bean have been part of many of the same routines and traditions for decades. Bringing them together just felt right.”
The partnership culminates Sept. 29 on National Coffee Day with the launch of a co-branded Birdseye Sweater, Boat and Tote and limited-edition Coffee Tote. Dunkin’ Rewards members can also receive a free medium hot or iced coffee with any purchase through the Dunkin’ app, subject to offer restrictions.
The brands are extending the celebration with a Dunkin’-themed L.L.Bean Bootmobile tour, making stops at select restaurants between Maine and Boston through Sept. 29.
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