Instamart brings MINISO to quick commerce with 90+ lifestyle products across key metros
Instamart has added MINISO to its platform, bringing more than 90 products from the lifestyle brand to quick commerce in India. The assortment went live on August 21 across key metros, with further expansion planned in the coming months.
The catalogue covers bags and accessories, kitchen and dining products, stationery, art and hobbies, and toys. It includes everyday items such as backpacks, water bottles, tiffin boxes and notebooks, along with merchandise based on Harry Potter, Hello Kitty, My Melody, Kuromi, BT21 and Disney’s Stitch.
The partnership adds MINISO to Instamart’s growing range of non-grocery categories, which also includes electronics, beauty, lifestyle, gifting and other general merchandise. Opptra, MINISO’s digital commerce distribution partner in India, is handling the brand catalogue and supporting its launch and fulfilment on Instamart.
Gautam Swaroop, Chief Business Officer, Instamart, said, “At Instamart, we’re constantly bettering our assortment to reflect how and what customers shop today. MINISO has created a unique space in the lifestyle category with products that are fun, functional, design-led and accessible. By bringing the brand to Instamart, we’re giving customers the convenience of getting these favorites delivered to their doorsteps while continuing to build a more comprehensive everyday shopping destination.”
Charmaine Chan, Vice General Manager, Miniso India, said, “We are pleased to announce that MINISO is now available on Swiggy Instamart. From well-designed, high-quality and value-for-money lifestyle products to IP collaborations and collectible toys that bring joy, comfort and emotional connection, MINISO continues to make everyday life more fun and inspiring. Through our partnership with Opptra, we look forward to bringing MINISO closer to more consumers across India with greater speed and convenience.”
MINISO was founded in 2013 and sells products across categories including home décor, accessories, toys and beauty.
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First Published on August 22, 2026, 14:31:02 IST
