At the TSNN News Desk during Connect Marketplace, Danica Tormohlen, VP of Group Content for Trade Show News Network, sat down withJill Dougan, Group CMO at Informa. They explore how marketing is evolving—and how Informa is bringing its brands, data and capabilities together through the One Informa transformation program. Her background in financial services and energy has uniquely positioned her to lead Informa’s marketing strategy, focusing on growth and innovation.
Dougan emphasized that her role as a group CMO is pivotal for taking Informa’s marketing to the next level. With a focus on harnessing the company’s incredible assets—its people, events, and data—she is dedicated to transforming these resources into a powerful commercial growth engine.
“Marketing’s really changing. We talk a lot about AI, and I think marketing is really going to be impacted by AI,” said Dougan.
When asked about the tools at her disposal, Dougan explained that it’s not about having more tools but having the right ones. Her mission is to streamline the tools that truly drive growth, ensuring that marketers are equipped with the necessary capabilities to engage audiences effectively.
Dougan introduced the “One Informa” initiative, aimed at integrating the diverse capabilities across the organization. This program is designed to enhance the customer experience, making interactions seamless for exhibitors and attendees alike.
“One Informa is really about how do we take all of those assets and really focus in on taking those to the next level,” said Dougan.
Success for Dougan goes beyond just commercial metrics. While delivering strong results is crucial, understanding audience engagement is equally important. Jill emphasized the need for KPIs that measure not only revenue but also customer satisfaction and value delivered.
“If they don’t see value in it, they won’t come back,” said Dougan.
Dougan’s approach to marketing at Informa is holistic and forward-thinking. By focusing on the right tools, integrating assets, and measuring success through audience engagement, she’s setting the stage for Informa’s continued growth.
For a deeper dive into Dougan’s strategies and insights, watch or listen to the full conversation.
Jill Dougan, Group CMO at Informa Photo: Informa
Jill Dougan is Informa’s Group Chief Marketing Officer and a member of the company’s leadership team.
Dougan joined Informa in June 2024, bringing more than 30 years of experience in marketing, sales, customer insight and brand roles across B2B and B2C environments. She has worked for international corporations, challenger brands and start-ups.
Before Informa, Dougan served as Director of Small Business at British Gas, where she previously held Customer Director and Sales and Marketing Director roles. At British Gas, she led large-scale transformation and modernization efforts, shifting the company from a traditional energy brand into a modern services retailer. Her work included award-winning digital campaigns, development of ESG and sustainability strategies, and restructuring programs that integrated marketing execution with sales channels.
Dougan’s career spans leadership positions in financial services, energy and retail sectors. She has directed business strategies underpinned by analytics and customer insight, led digital transformation initiatives and managed large-scale P&Ls.
She is a champion of diversity and inclusion in the workplace and serves on the Incorporated Society of British Advertisers Council, where she promotes diversity in the advertising industry.
Black Hat, one of Informa’s flagship events, wrapped Black Hat USA 2026 in August. The event welcomed more than 23,000 attendees—15% growth year over year—to the Mandalay Bay Convention Center in Las Vegas Aug. 1–6. Photo: Black Hat
Informa PLC is a global business intelligence, academic publishing and events company. (Disclosure: TSNN is owned by Informa.)
Informa reported record results for 2025, with full-year revenues reaching $5.38 billion (£4.04 billion).
For the first half of 2026, the company posted 6.8% underlying revenue growth, with B2B Live Events delivering 8% underlying growth. For the first five months of 2026, Informa reported 6.4% underlying revenue growth.
The company is targeting 7% underlying revenue growth for its B2B Live Events division in 2026.
Informa operates through three main divisions:
B2B Live Events – Includes Informa Markets, Informa Connect and Informa Festivals, producing more than 450 large-scale events annually, with approximately 140 events generating over $1 million in revenue each.
Academic Markets – Led by Taylor & Francis, which posted 5.5% growth in early 2026.
B2B Digital Services – Provides specialist knowledge and data solutions.
Informa’s portfolio includes major industry events such as Natural Products Expo West, CPHI Worldwide, Black Hat USA, Cannes Lions, Money20/20, HIMSS, Dubai Airshow and Gitex Global, among others.
The company operates events across sectors including food and nutrition, pharmaceuticals, technology, healthcare, finance, aviation, beauty, fashion, manufacturing and real estate.
