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    Home»CRM»Has Salesforce (CRM) Fallen Too Far to Ignore a Discount?
    CRM

    Has Salesforce (CRM) Fallen Too Far to Ignore a Discount?

    AdminBitBy AdminBitJuly 2, 2026No Comments2 Mins Read
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    Has Salesforce (CRM) Fallen Too Far to Ignore a Discount?
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    Find your next quality investment with Simply Wall St’s easy and powerful screener, trusted by over 7 million individual investors worldwide.

    Salesforce stock is down about 38.9% over the past year, yet both an intrinsic value estimate using a Discounted Cash Flow (DCF) approach and market multiples currently point to the shares trading at a discount. This creates a clear valuation tension for investors trying to weigh price against the recent share price slide.

    • With a roughly 38.9% decline over 1 year, the recent share price fall has shifted attention away from momentum and toward whether current levels reflect excessive pessimism about Salesforce.

    • Ongoing investment in AI agents such as Agentforce and acquisitions like Fin can support long term cash flow expectations, while concerns about AI disrupting traditional subscription models remain a key risk for how much investors are willing to pay for those future earnings.

    • A high value score of 5 out of 6 suggests the broader valuation checks lean cheap for Salesforce rather than expensive.

    The issue now is whether that apparent discount offers enough margin of safety given the business changes Salesforce is making and the risks investors see in its AI transition.

    Find out why Salesforce’s -38.9% return over the last year is lagging behind its peers.

    The Discounted Cash Flow (DCF) approach estimates what Salesforce is worth based on the cash it can generate for shareholders. Salesforce produced about $14.5b in free cash flow over the last twelve months, and the 2 Stage Free Cash Flow to Equity model assumes those cash flows keep growing rather than shrinking.

    On those assumptions, the DCF points to an intrinsic value of about $300.75 per share. At the current market price, that implies the stock screens roughly 45.7% undervalued. Despite concerns that AI agents could pressure Salesforce’s traditional subscription model, the DCF suggests the market is discounting cash flows more heavily than the current projections imply.

    On balance, the discounted cash flow workup indicates Salesforce stock looks undervalued relative to the cash the business is expected to produce.

    Our Discounted Cash Flow (DCF) analysis suggests Salesforce is undervalued by 45.7%. Track this in your watchlist or portfolio, or discover 41 more high quality undervalued stocks.

    Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for Salesforce.

    Discount Fallen Ignore Salesforce
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