GSTV appoints Claire Wyatt as chief growth officer | Retail Customer Experience
Omnichannel
GSTV appoints Claire Wyatt as chief growth officer
GSTV, a national media network, has appointed Claire Wyatt as chief growth officer.
Wyatt, a former leader at The Trade Desk and Albertsons Media Collective, will oversee GSTV’s growth strategy, corporate development, strategic partnerships and key value creation initiatives, according to a press release.
She has worked on both the retailer and platform sides of retail media, most recently at The Trade Desk, where she led the Retail Sector Sales for North America and the Walmart DSP. Previously, she was VP of business strategy and marketing science at Albertsons Media Collective, where she helped design and launch the network in 2022 and built its measurement and audience targeting products.
Wyatt will report to GSTV CEO Eric Kozik and join the company’s senior leadership team.
“We’ve set a clear direction for GSTV’s next phase in retail media. Claire’s job is to turn that strategy into a business,” Eric Kozik, GSTV CEO, said in the release. “She has built retail media from the retailer side and the platform side, and she understands what brands, retailers and networks need from each other. Her unique experience makes her well positioned to help accelerate GSTV’s next chapter of growth and innovation.”
This year, Wyatt was named a Business Excellence winner in the Path to Purchase Institute’s 2026 Women of Excellence awards and a Commerce Media Maven in AdExchanger’s 2026 Top Women in Media & Ad Tech.
“GSTV has built something special: a national network that reaches millions of people every day in a moment that’s truly part of their routine,” Wyatt said in the release. “Convenience and fuel retailers own one of the most valuable moments in the consumer journey, and I’m excited to help bring that moment into the center of retail media.”
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