For the original iTunes version, click here.
Google seems to be poisoning the third-party tracking tools with fake data and paywalls; this is wreaking havoc on keyword tracking. Google launched Gemini 4 Argon and it is in AI Mode. Google made several updates to links in AI Mode and AI Overviews, but it won’t matter. Google is testing the AI Mode left sidebar in Google Search. Google Discover will transform into a personalized concierge. Google spoke about how Google Search handles URLs and PDFs. Google responded to a complaint about a site migrating to a new domain and then four months later having issues. Bing is experimenting with using Microsoft-Decision-1. Bing Webmaster Tools launched Topics Portfolio within AI reporting. Google Ads is rolling out channel prioritization and budget allocation features. Google said poor image quality won’t stop products from showing in Ads or Search. Google Ads has a new report named search terms and ad combinations. Google has new vehicle top ads, or automotive model feeds. Google Ads is testing using AI for setting goals and assets. Google Ads is moving to updating the Google Ads API twice a month, from only once a month. Google Ads released version 26 of the Ads API. Google launched its Universal Cart in the U.S. Google now has new local dietary attributes for Business Profiles. Bing is testing a large single sponsored ad unit at the top. ChatGPT seems to have dropped the UTM parameters. OpenAI is assigning ChatGPT Ad Manager representatives to advertisers. And I am sad to report we lost a beloved industry friend, Nick Wilson. That was the search news this week at the Search Engine Roundtable.
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Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:
- 0:00 – Introduction
- 1:00 – Third-Party Google Rank Tracking Struggling Now
- 3:09 – Gemini 4 Argon In Google Search Via AI Mode
- 3:38 – Google Updates Links In AI Mode & AI Overviews Again, Won’t Show Click Data
- 5:05 – Google Tests AI Mode Left Sidebar On Main Google Search Results Page
- 5:34 – Google AI Overviews For Typos & No Search Results
- 6:03 – Google Discover To Transform Into Hyper-Personalized Concierge
- 6:54 – Google Updated Indexing API Quota Details & More
- 7:29 – Google Search On URLs: Ranking Factor, Hyphens vs Underscores & Emojis
- 7:56 – Google Search On PDFs: Conversion, Links, HTML, Ranking, Limits, Crawling…
- 8:13 – Google Search Showing Sites Old Domain Fourth Months After Domain Move?
- 9:10 – Bing & Copilot Experimenting With Microsoft-Decision-1
- 9:37 – Topics Portfolio In Bing Webmaster Tools AI Reports
- 10:07 – New Google Ads Controls: Channel Prioritization & Budget Allocation
- 10:44 – Google: Poor Image Quality Won’t Stop Products From Showing In Search Or Ads
- 11:04 – Google Ads Search Terms & Ad Combinations As One Report
- 11:21 – Google Automotive Model Feeds On Search Ads (Vehicle Top Ads)
- 11:46 – Google Ads Tests Using Google AI For Goals & Assets
- 12:05 – Google Ads API Releases Twice Per Month Going Forward
- 12:16 – Google Ads API Version 26 Now Out Available
- 12:27 – Universal Cart Launches In Google Search (U.S.)
- 12:55 – New Google Local Dietary Attributes: Gluten-Free, Dairy-Free, Halal & Kosher
- 13:15 – Bing Tests Large Single Sponsored Ad Unit At Top Of Search Results
- 13:26 – OpenAI Drops UTM Parameters From ChatGPT Results (GPT-6)
- 13:52 – OpenAI ChatGPT Ads Account Manager Representatives
- 14:04 – The Industry Mourns The Loss Of Nick Wilsdon – Loved By Industry
- 14:28 – Conclusion
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