An ecommerce business can launch an ad campaign without realizing there’s a glitch on the site. The desktop home page may look fine, but the mobile menu is broken. Products appear as available but are actually sold out.
Merchants with many products cannot practically check every detail manually. AI can help human reviews but not replace them.
Here’s how.
Using AI to Detect Site Errors
Use the right tools
Start with the pages impacted by your campaign, such as categories, products, and even checkout. Say an online clothing store advertises 30 garments, but some are sold out. AI can spot this before the promotion goes live.
Give AI a specific task and ask it to provide evidence. Don’t ask it to “find everything wrong.”
ChatGPT and Claude can analyze screenshots and page content and simplify technical reports. But humans are best for checking whether something works, like a mobile menu.
Firecrawl can gather content and links from public pages. Tavily can search and pull the page content. Both offer free monthly credits. Both are designed for developers, yet each has a web playground for non-coders. Paste a page URL, run the scrape or search, and download the results to share with ChatGPT or Claude.
For the technical checks, Google Lighthouse is free in Chrome DevTools. It flags speed, accessibility, and search engine optimization elements. Screaming Frogcrawls up to 500 URLs for free and will catch broken links and missing metadata such as title tags, canonicals, and image alt text.
Upload the content and links from Firecrawl and Tavily and the report from Screaming Frog with this prompt to ChatGPT or Claude:
Review the attached URLs, screenshots, and crawl reports from our site. Look for broken links, conflicting offers, misleading availability, missing product information, and mobile layout issues. For each issue, provide the page URL, the evidence, and the likely impact on shoppers. Flag the findings you cannot verify. Don’t claim clicks, form fills, or checkout steps unless you have actually completed those actions. Don’t edit the site.
That prompt is the starting point. Add your own products, policies, and campaign details.
How a Pro Writer Uses AI
Test the shopping journey yourself
There’s no substitute for human testing. Open your site on your phone and desktop: check the menu, select a product, choose a size or color, and add it to the cart.
Place a test order on your website. Did the process function correctly? Is the sale recorded correctly in the ad platform reports?
Turn findings into a checklist
Ask AI to group the findings by potential customer impact, then validate those findings with a human.
Prioritize the results. A checkout failure matters far more than a minor layout tweak. Gather all affected screenshots and URLs so the person fixing it knows where to start.
Run the same checks before every campaign. The best result is an action list of problems, not a 40-page report.
