This is a paid press release. Contact the press release distributor directly with any enquiries.
Every Entrepreneur Needs Someone to Call: Lenovo and Eva Longoria Open a New Line of Support for Entrepreneurs with “Call Eva”
- 0992.HK
- LNVGY
The latest Backing Every Business activation gives entrepreneurs a new way to seek advice, share challenges and bring their biggest business questions directly to fellow business owner, Eva Longoria.
MORRISVILLE, N.C., September 08, 2026–(BUSINESS WIRE)–Lenovo today announced Call Eva, a new initiative from Lenovo’s global Backing Every Business program that gives entrepreneurs a direct line to call Eva Longoria, Lenovo’s global ambassador, for insights on business growth, leadership and entrepreneurship. Entrepreneurs can now call and leave a voice note with their biggest business questions. Select callers may then be contacted and offered the opportunity to speak with Eva, live on September 16.
Running a business can feel lonely. The decisions are constant, the challenges are personal and, too often, entrepreneurs are left asking the same question: Who can I call who actually understands what I’m going through?
The concept of Call Eva is simple: every entrepreneur needs someone they can call.
As a business owner herself, Longoria understands what it means to build, lead and take risks. Beyond her work as an actress, director and producer, Longoria is an entrepreneur and investor whose ventures span food, beverage, media and other consumer businesses. She is also the founder of the Eva Longoria Foundation, which works to expand educational and economic opportunities for Latinas.
Longoria also serves as global ambassador for Lenovo’s Twinning initiative, which connects entrepreneurs in different markets who are facing similar business challenges, creating peer-to-peer relationships where they can exchange experiences, perspectives and practical advice. The initiative brings to life a simple idea at the heart of Backing Every Business: entrepreneurs can go further when they have someone who understands the realities of building a business alongside them.
During Call Eva, she will respond to select questions and share lessons from her own entrepreneurial journey, creating an opportunity for insights that can extend beyond one business owner to a wider community of founders facing many of the same challenges.
“One of the biggest lessons I’ve learned as an entrepreneur is that you don’t have to have all the answers yourself. Some of the best decisions start with asking someone you trust for insights, a fresh perspective or even just reassurance that you’re heading in the right direction,”said Eva Longoria, actress, producer, entrepreneur and Lenovo’s Twinning global ambassador. “That’s what I love about Lenovo’s Backing Every Business initiative and now Call Eva. We’re giving entrepreneurs a place to bring the questions they’re really wrestling with, because chances are, another business owner has faced similar dilemmas. If something I’ve learned along the way can help someone better navigate a challenge, make a tough decision or take their next step with more confidence, that’s incredibly meaningful to me.”
