From processed agricultural products and food to textiles and wood products, cross-border e-commerce is opening up opportunities for Vietnamese <a href="https://bitcomme.com/the-8-best-crm-software-for-small-business-2025/” title=”The 8 Best CRM Software for Small Business (2025)”>businesses to directly access international consumers, reduce dependence on intermediaries, and build brands in the global market.
Báo Đại Đoàn Kết•22/10/2026
Bringing Vietnamese products to global consumers.
In the context of volatile global trade, exporting through e-commerce channels is becoming a new direction for Vietnamese businesses. Instead of primarily producing based on orders or through traditional distributors, businesses can proactively bring their products to international platforms, reach buyers in many countries, and gradually develop their own brands.
Regarding the food industry, Mr. Nguyen Trung Dung – General Director and founder of DH Foods – stated that the company focuses on deep processing, ensuring international standards while preserving traditional flavors. Besides product quality, telling a brand story connected to Vietnamese culture and people is a key differentiating factor when reaching foreign consumers.
Similarly, Ms. Nguyen Thi Diem Hang, General Director of Vinanutrifood Binh Dinh Joint Stock Company, assessed that cross-border e-commerce exports are a new growth channel, helping Vietnamese businesses directly access global consumers through platforms such as Amazon, Alibaba, and TikTok Shop.
According to Ms. Hang, the advantage of this method is its ability to quickly access the market, reduce sourcing costs, and suitability for products with clear brand stories that meet the trend of green and clean consumption. As a result, processed agricultural products, food, and cosmetics of natural origin from Vietnam have more opportunities to build a foothold in the international market.
E-commerce also opens up new avenues for industries that previously relied heavily on outsourcing orders. Mr. Pham Van Viet, Chairman of the Board of Directors of Viet Thang Jean Co., Ltd. (VitaJean), believes that e-commerce is no longer simply a supplementary sales channel but is becoming an integral part of businesses’ export strategies. Through digital platforms, businesses can shorten the journey of bringing products to consumers, reduce dependence on intermediaries, thereby optimizing costs and improving profit margins.
In the furniture industry, Mr. Huynh Le Dai Thang – Director of Nghia Son Furniture Co., Ltd. said that the Victory Relax brand is targeting international customers through platforms such as Amazon, Wayfair, and Walmart.
According to Mr. Thang, cross-border e-commerce facilitates businesses to directly sell goods to foreign consumers, instead of focusing solely on the business-to-business (B2B) model as before. However, shifting to a direct-to-consumer (B2C) model in the digital environment also poses new requirements regarding technology, store management, and international shipping organization.
According to Mr. Tran Van Trong, Vice President and General Secretary of the Vietnam E-commerce Association (VECOM), digital platforms not only serve domestic business activities but also facilitate the easier delivery of Vietnamese goods to international buyers. With cross-border e-commerce, businesses can access international customers right here in Vietnam.
Experts also suggest that businesses can proactively research international market needs, assess product suitability, and choose sales platforms domestically. Implementing sales through platforms can also simplify some aspects of customer outreach and business operations.
However, the ability to participate in the platform does not automatically mean that businesses can easily achieve export success. According to research by Access Partnership on e-commerce export opportunities in Vietnam, micro, small, and medium-sized enterprises (MSMEs) still face many barriers related to knowledge, business models, digital workforce, logistics, and operational capabilities.
The study also highlights that the B2C model can significantly expand export opportunities for Vietnamese businesses if limitations in capacity and supporting ecosystems are removed.
This shows that businesses cannot simply list their products on the platform and wait for orders. To effectively exploit the international market, businesses need to thoroughly research the needs and consumer behavior in each market; choose the appropriate platform; build a brand image; ensure quality standards, labeling, and legal requirements…
In particular, for businesses exporting for the first time under the B2C model, organizing cross-border deliveries and maintaining a positive customer experience can be a major challenge. Without proper control over logistics costs, delivery times, and after-sales service, the advantage of direct customer access may not translate into profitable business results.
Ms. Le Hoang Oanh, Director of the Department of E-commerce and Digital Economy ( Ministry of Industry and Trade ), assessed that exporting through e-commerce is a great opportunity but requires knowledge and skills that many businesses do not yet have access to. Therefore, support programs need to equip young entrepreneurs with practical knowledge to confidently participate in the international market. Accordingly, in addition to disseminating knowledge about platforms and markets, business support activities should focus on practical guidance, from product selection, building online stores, developing marketing content to order processing and logistics organization.
From the business perspective, investing in digital human resources, standardizing processes, and building brand image should be considered part of a long-term export strategy.
Original article
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