Domino’s is focusing on pizza lovers and gamers through a new collaboration with Minecraft Dungeons II.
Starting 26th October, customers who purchase a Domino, the brand’s new Detroit style pizza made for one, can get one of six collectible Minecraft Dungeons II themed pizza boxes, while Domino’s Rewards members who order online can unlock exclusive in-game items. Domino’s is also giving away 20,000 digital copies of Minecraft Dungeons II.
“We’re always looking for new ways to bring customers closer to the brands and experiences they love,” says Kate Trumbull, <a href="https://retailtech<a href="https://bitcomme.com/matcha-in-nasi-lemak-fried-catfish-healthy-innovation-or-marketing-gimmick/” title=”Matcha in ‘nasi lemak’, fried catfish: Healthy innovation or marketing gimmick?”>innovationhub.com/home/tag/Domino%E2%80%99s+Pizza” rel=”nofollow noopener” target=”_blank”>Domino’s Executive Vice President and Chief Marketing Officer.
“When we launched the Domino, we saw an opportunity to think beyond the pizza itself and create experiences that surprise and delight customers. Minecraft Dungeons II is all about teaming up with friends for epic adventures, and the Domino is built for those same moments. With its block shape and customisable toppings, it felt right at home in the game’s action packed universe, giving players an easy way to fuel up before jumping into battle.”
“With its block shape, playful spirit and perfect for gaming format, the Domino felt right at home in the Minecraft Dungeons II universe. Together, we’re turning every purchase into an adventure, giving fans exclusive content, collectible items, and a chance to bring their love of pizza and gaming together. Whether you’re teaming up with friends or braving the unknown, this partnership makes it even more rewarding to join the action.”
The Domino’s and Minecraft Dungeons II collaboration is part of a broader global roll-out covering: Australia, New Zealand, Belgium, Netherlands, Brazil, Canada, China, France, Germany, Japan, Malaysia, Singapore, Mexico, Portugal, Saudi Arabia, United Arab Emirates, Spain, Taiwan, and Turkey.
CX will be a key focus area at the 2026 RTIH Innovation Awards.
The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2026 shortlists and finalists here.
We received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector.
Congratulations to all those who made it through the initial submission process! It’s now over to our star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London.
The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.
Click here to book your place at the 2026 RTIH Innovation Awards Ceremony on Wednesday, 4th November.
