- Denver Water has launched a <a href="https://bitcomme.com/visual-edge-it-promotes-laurel-burton-to-chief-marketing-officer/” title=”Visual Edge IT Promotes Laurel Burton to Chief Marketing Officer”>marketing campaign called “Water is Missing” with billboards across the city crossing out references to water, such as “water pressure” and “car wash”.
- The campaign, with a budget of $686,000, is aimed at encouraging water conservation without creating panic or shame among residents.
- As part of the campaign, Denver Water is reminding residents of the city’s mandatory watering restrictions, including a lawn watering ban starting on Oct. 1.
Denver Water is trying to get people to cut their water use through a new marketing campaign.
Billboards have been placed across the city with references to water crossed out. At Quebec North of I70, the “water” in “water pressure” is crossed out, instead just reading “pressure”. Drivers on Speer Blvd will see a digital board that reads “Water
boy”. If you head down Santa Fe, a billboard will read “Car wash
“.
It’s part of Denver Water’s “Water is Missing” campaign that launched back in June.
In a message to 9NEWS, Denver Water says the budget for the campaign was $686,000 for outdoor and digital advertising components. They said they worked with Sukle Advertising & Design, an independent Denver agency. Denver Water has worked with them before, including a campaign titled “Use Only What You Need”.
In a release detailing the campaign, Denver Water said the campaign isn’t designed to create panic or shame, but instead turning a fact into behavior.
The marketing campaign comes as the city winds down their lawn watering season. The Denver Board of Water Commissioners announced its Stage 1 drought resolution will prohibit lawn watering as of Oct. 1. Denver’s mandatory watering restrictions, of two assigned days per week, are still in place through Sept. 30.
Denver’s lawn watering ban remains in effect until the board determines how and when lawn watering can resume. That means sprinklers need to remain off in spring of 2027, Denver Water said.
Denver Water said the advertisements will largely be down by Labor Day.
