Crystalbrook Collection are Mumbrella’s Travel Marketing Team of the Year
Crystalbrook Collection reclaimed its title of Travel Marketing Team of the Year at the 2026 Mumbrella Travel Marketing Awards.
The luxury hotel and resort chain was the big winner at this year’s event, also taking home Travel Brand of the Year – Accommodation and Marketing Campaign of the Year for its “Rest is Rational: Pausing Pays Off” campaign, alongside We Are Different and Audience Group.
Crystalbrook Collection previously won the title at the 2024 awards.
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Held at Crown Sydney on 27 August, the night saw Havas Red win PR Agency of the Year, as well as Best Use of Content Marketing for its “Winterships” campaign for Tourism Tasmania.
Meanwhile, Marketing Agency of the Year went to Digital Minds Group.
Explore – ACM won Media Brand of the Year, while Luxury Escapes was awarded Print Publication of the Year.
Travel Brand of the Year – Destination went to “A Little Island Can Do Wonders” for Hamilton Island, alongside The General Store, Wavemaker Brisbane and Supermassive.
Princess Cruises sailed away with Travel Brand of the Year – Land, Sea & Air.
Arrival Travel, the 13-month-old brand founded by the Inspired Unemployed, was recognised with Best Brand Launch, while Quest Apartment Hotels took home the Tourism Impact Award.
The full winners list for the Mumbrella Travel Marketing Awards 2026 can be seen below:
Best Use of Content Marketing
Havas Red with “Winterships” for Tourism Tasmania
Best Celebrity or Influencer Campaign
“The Wake Up Call”, Apparent and GTI for Vanuatu Tourism Office
Best Use of AI
Australian Traveller with “Ask AT”
Social Idea of the Year
Creator Club for Flight Centre
Award for Bravery and Innovation
“Love Letters to Alice” with Edelman PR and Going North for Tourism and Events NT
PR Idea of the Year
“Golden Gap Year” with alt/shift/ for Intrepid Travel
Media Brand of the Year
Explore – ACM
Best Brand Partnership
Hong Kong Tourism Board with “Time Out x Chin Chin Hong Kong Disco Yum Cha Brunch” campaign, by Hong Kong Tourism Board with Linkd Tourism
Marketing Campaign of the Year
“Rest is Rational: Pausing Pays Off” with We Are Different PR agency and Audience Group Digital Agency for Crystalbrook Collection
Best Campaign With a Small Budget
“Radical Sabbatical” – Explore Worldwide
Creative Excellence
“The Off Season: Become A Winter Person” with BMF for Tourism Tasmania
Print Publication of the Year
Luxury Escapes
Best Brand Launch
Arrival Travel
Travel Brand of the Year – Accommodation
Crystalbrook Collection
Travel Brand of the Year – Destination
“A Little Island Can Do Wonders” with The General Store, Wavemaker Brisbane and Supermassive for Hamilton Island
Travel Brand of the Year – Land, Sea & Air
Princess Cruises
Tourism Impact Award
Quest Apartment Hotels
Marketing Agency of the Year
Digital Minds Group
PR Agency of the Year
Havas Red
Travel Marketing Team of the Year
Crystalbrook Collection Hotels & Resorts
