Salesforce (NYSE: CRM) insider plans 5,250-share stock sale
Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
144
Rhea-AI Filing Summary
Salesforce, Inc. (CRM) received a notice that insider Sundeep Gavva Reddy intends to sell Salesforce common stock under Rule 144. The planned sale involves 5,250 shares of common stock held in an account at Morgan Stanley Smith Barney LLC Executive <a href="https://bitcomme.com/harmovest-capital-strengthens-global-financial-services-through-technology-and-compliance/” title=”Harmovest Capital Strengthens Global Financial Services Through Technology and Compliance”>Financial Services. These shares were acquired upon vesting of restricted stock and Performance Shares, with vesting occurring between December 22, 2023 and July 22, 2025. The notice of proposed sale is dated August 27, 2026.
Positive
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Negative
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Shares of common stock to be sold5,250 sharesPlanned sale of Salesforce, Inc. common stock under Rule 144 for Sundeep Gavva Reddy
Initial vesting dateDecember 22, 2023Start of vesting period for restricted stock and Performance Shares underlying the planned sale
Final vesting dateJuly 22, 2025End of vesting period for restricted stock and Performance Shares referenced in the remarks
Date of noticeAugust 27, 2026Date on which the notice of proposed sale of Salesforce common stock is dated
Rule 144regulatory
“See the definition of “person” in paragraph (a) of Rule 144.”
Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.
restricted stockfinancial
“acquired upon the vesting of restricted stock and Performance Shares”
Shares granted to an individual that carry limits on transfer or sale until certain conditions are met, such as staying with the company for a set time or hitting performance targets. Think of them as a locked gift that gradually opens; for investors they matter because they affect how many shares may enter the market later, signal management incentives and potential dilution, and reveal confidence in future company performance.
Executive Financial Servicesfinancial
“Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza”
What does the Form 144 filing indicate for Salesforce (CRM)?
The filing indicates that Sundeep Gavva Reddy plans to sell 5,250 shares of Salesforce common stock under Rule 144. The shares were acquired through vesting of restricted stock and Performance Shares, and the notice of sale is dated August 27, 2026.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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Accepted by SEC EDGAR 08/27/2026 – 04:30 PM
Learn about SEC filing dates
144: Filer Information
| Filer CIK | 0001747579 |
| Filer CCC | XXXXXXXX |
| Is this a LIVE or TEST Filing? | LIVE TEST |
Submission Contact Information |
|
| Name | |
| Phone | |
| E-Mail Address |
144: Issuer Information
| Name of Issuer | SALESFORCE, INC. |
| SEC File Number | 001-32224 |
| Address of Issuer | 415 Mission Street, 3rd Fl San Francisco CALIFORNIA |
| Phone | 415-901-7000 |
| Name of Person for Whose Account the Securities are To Be Sold | SUNDEEP REDDY |
| See the definition of “person” in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice. |
|
| Relationship to Issuer | Officer |
144: Securities Information
| Title of the Class of Securities To Be Sold | Name and Address of the Broker | Number of Shares or Other Units To Be Sold | Aggregate Market Value | Number of Shares or Other Units Outstanding | Approximate Date of Sale | Name the Securities Exchange |
|---|---|---|---|---|---|---|
| Common | Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004 |
5250 | 1226925.00 | 823000000 | 08/27/2026 | NYSE |
Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment
of all or any part of the purchase price or other consideration therefor:
144: Securities To Be Sold
| Title of the Class | Date you Acquired | Nature of Acquisition Transaction | Name of Person from Whom Acquired | Is this a Gift? | Date Donor Acquired | Amount of Securities Acquired | Date of Payment | Nature of Payment * |
|---|---|---|---|---|---|---|---|---|
| Common | 12/22/2023 | Performance and Restricted Stock | ISSUER | 5250 | 12/22/2023 | Not Applicable |
* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note
thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made
in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.
Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.
144: Securities Sold During The Past 3 Months
| Nothing to Report |
144: Remarks and Signature
| Remarks | The securities to be sold were acquired upon the vesting of restricted stock and Performance Shares during the period of 12/22/2023 through 07/22/2025. |
| Date of Notice | 08/27/2026 |
| Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1 | 10/03/2025 |
ATTENTION: |
|
| The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date. |
|
| Signature | /s/ Sundeep Gavva Reddy |
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001) |
