Creatio has partnered with South African technology firm iNOVO to help organizations across Southern Africa accelerate AI-powered customer engagement and operational transformation using its AI-native CRM and workflow automation platform.
The partnership combines Creatio’s AI CRM, intelligent automation, AI agents, and no-code capabilities with iNOVO’s nearly 20 years of experience delivering customer experience and digital transformation projects across the region. Together, the companies will support organizations seeking to modernize business processes, improve customer interactions, and streamline operations through AI-driven automation.
“This partnership signals where we’re taking African enterprise — toward a future where our clients don’t just adopt AI, they operate on it,” said Ryan Schefermann, Chief Executive Officer of iNOVO. “Premier Partner status gives iNOVO the platform depth to lead that shift across the continent, not follow it.”
Creatio’s AI-native platform enables organizations to unify CRM, workflow automation, and AI-powered capabilities within a single environment. Through its Unlimited Enterprise operating model, businesses can scale AI agents, automate processes, and adapt operations without the limitations of traditional enterprise software.
“iNOVO has built an exceptional reputation for helping organizations across Southern Africa transform customer and operational experiences,” said Alex Donchuk, Senior Vice President of Global Channels at Creatio. “Their deep expertise in enterprise transformation, AI, and the Creatio platform makes them a strong partner to help organizations accelerate innovation, automate complex workflows, and drive business growth.”
Founded nearly two decades ago, iNOVO specializes in AI-enabled customer experience technologies, helping organizations replace manual, fragmented processes with intelligent, outcome-driven solutions designed to improve operational performance and customer service.
Creatio, headquartered in Boston, provides an AI CRM and workflow platform that enables organizations to combine people and AI agents to automate customer-facing and operational workflows. The company serves thousands of customers in more than 100 countries.
