Creatio, a Boston-based AI CRM and workflow platform, has been named the only Visionary in the 2026 Gartner Magic Quadrant for CRM Sales Platforms.
The recognition marks the 10th consecutive year Creatio has been acknowledged in the Gartner research, which evaluated 13 vendors based on their Completeness of Vision and Ability to Execute.
“Today’s sellers spend too much time managing information and too little time engaging with customers,” said Burley Kawasaki, SVP of Industries at Creatio. “AI should help change that.”
Creatio Sales combines CRM, AI agents and no-code automation to manage the end-to-end sales cycle. Its Creatio AI offering includes AI Twin, which enables sales professionals to create personal AI agents without technical skills to automate administrative work and other tasks.
The company said its technology is designed to help organizations incorporate AI into sales workflows while adapting processes to changing business and industry requirements.
Creatio cited industrial software provider PSI Software SE as one customer using its agentic sales platform to modernize sales operations. According to PSI, the company went live approximately three to four times faster than it would typically expect from an industry implementation.
Creatio serves thousands of customers in more than 100 countries and automates tens of millions of workflows daily.
