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Danny Rosenoff is CEO of XCCommerce, which works with retailers like LL Bean and Ann Taylor to execute omnichannel promotion strategies.
How would you describe your job to someone who doesn’t work in retail?I am lucky to work closely with a very talented team to help retailers manage and execute personalized incentives, promotions, coupons, and loyalty offers for their customers, ensuring those experiences are consistent across stores and digital channels.
One thing we can’t guess about your job from your LinkedIn profile?I sit on the XCCommerce board alongside three people who were part of the company that hired me out of college.
What’s your favorite project you’ve worked on?Building out a client advisory board with leaders from some of North America’s largest retailers across softlines, hardlines, and grocery has been especially fulfilling. It’s been a great way to bring different perspectives together and learn from one another.
Which emerging retail trend are you most excited about right now, and why?AI is obviously getting a lot of attention, for good reason. What’s most interesting to me is the opportunity it creates to move beyond mass marketing and focus more on individual customer behavior. Retailers have a real chance to curate products, incentives, and rewards in ways that feel much more relevant and personal.
What’s your go-to coffee order?Office coffee with a splash of milk does the trick. Wish I had a more exciting answer, but I’m not into the fancy stuff.
Worst piece of advice you’ve received?“You should respond immediately.” Not everything requires an immediate reaction. Most things benefit from thoughtful consideration.
What was your favorite retail product when you were 15, and what’s your favorite retail product now?The Vans Checkerboards were at the top of my list back in the day. These days, it’s the Hoka Bondi series—game changer!
