Constellation1 has announced HouseValues for Top Producer, bringing its exclusive seller lead product directly into the Top Producer CRM.
The integration follows the May launch of an expanded HouseValues and builds on Constellation1’s seller lead capabilities across its real estate technology portfolio.
Rather than functioning as a separate lead feed, HouseValues leads will be delivered directly into Top Producer contact records, allowing agents to manage leads, follow-up activity and homeowner engagement within their existing CRM.
At the center of the integration is the HouseValues Equity Report, an agent-branded financial snapshot that homeowners receive when they sign up and continue to receive monthly.
Data allows homeowners to track their home’s value and equity, explore mortgage and refinance scenarios and communicate directly with their agent.
Homeowner activity, including report views, value adjustments and questions, is sent back to the corresponding Top Producer contact record as a signal of potential selling intent. Each HouseValues lead also includes a Market Snapshot and a Lead Response Plan designed to coordinate automated emails and text messages while prompting agents to make personal outreach when appropriate.
HouseValues for Top Producer is designed to provide agents with exclusive seller leads, meaning each lead is assigned to a single agent rather than shared among multiple professionals. Leads include validated contact information and property details, according to the company.
The integration also allows agents to manage the Equity Report experience and follow-up activity without switching between systems or importing leads into a separate platform. The automated Lead Response Plan begins outreach when a lead enters the CRM, while homeowner engagement data helps agents prioritize follow-up based on activity.
HouseValues has generated exclusive seller leads for <a href="https://bitcomme.com/why-more-companies-are-investing-in-same-day-shipping/” title=”Why more companies are investing in same-day shipping”>more than 25 years and has delivered more than 500,000 leads over the past three years, according to Constellation1.
Leaders noted that results can vary based on market conditions, home prices and follow-up consistency.
HouseValues for Top Producer will be available beginning Aug. 26 for new and existing Top Producer customers in the United States.
This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.
