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Confused.com Partners with HUMAN Security to Protect Digital Customer Journeys in the Agentic Era
New integration provides enhanced visibility into automated and agentic activity, safeguarding customer interactions on the UK’s leading financial services comparison platform
NEW YORK and LONDON, Sept. 08, 2026 (GLOBE NEWSWIRE) — HUMAN Security, Inc., the trust layer for digital customer experiences in the agentic era, today announced that Confused.com, a leading UK financial services comparison platform, has integrated HUMAN Sightline Cyberfraud Defense featuring AgenticTrust to help strengthen protection across its digital insurance journeys.
The integration gives Confused.com greater visibility into automated and agentic activity, enabling the business to better understand, monitor, and protect customer interactions while maintaining a seamless experience for genuine users. As AI-powered assistants and agentic platforms increasingly influence how consumers research and purchase products, this visibility also provides valuable insight into evolving customer journeys. By understanding how both people and AI agents interact with its digital properties, Confused.com can make more informed marketing decisions, optimise customer engagement, and build greater trust across every touchpoint.
With automated traffic growing 8 times faster than human traffic, AI-driven interactions reshaping the online consumer journey, and scraping attacks responsible for 20% of all global threats in 2025, organizations need a clearer view of which interactions are genuine, which are benign automation, and which may introduce fraud, abuse, or operational risk. By deploying HUMAN Sightline, Confused.com is taking additional steps to protect its digital properties at an important point in the customer journey, helping address scraping and unwanted automated activity as early as possible while supporting a smoother path for legitimate users.
“The consumer journey is changing rapidly with the emergence of AI agents and automated interactions. To build trust in this new era, organizations need visibility into agentic activity across their digital experiences,” said Jay Patel, VP Sales EMEA at HUMAN Security.“Our partnership with Confused.com will help deliver that visibility, enabling them to better understand, monitor, and protect every customer interaction while ensuring genuine users enjoy a seamless experience.”
Confused.com selected HUMAN to support two strategic priorities: protecting revenue and safeguarding the digital features that underpin the customer experience.
