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Campfire Appoints Former Apollo CMO Marcio Arnecke to Lead Global Marketing as It Takes on Legacy ERP Giants
Experienced AI and SaaS marketing executive brings leadership experience from Apollo, Intercom, and Zendesk to accelerate Campfire’s global growth and establish its position as a leader in AI-native finance software.
SAN FRANCISCO, CA /ACCESS Newswire/ October 16, 2026 /Campfire, the AI-native ERP platform transforming how modern finance teams operate, today announced the appointment of Marcio Arnecke as Chief Marketing Officer (CMO). Arnecke brings extensive experience building and scaling global SaaS brands, launching innovative AI products, and helping disruptive technology companies challenge established industry leaders.
Most recently, Arnecke served as Chief Marketing Officer at Apollo.io, where he led the company’s global marketing organization and helped accelerate its growth in the hyper-competitive GTM technology market.
Previously, he held executive leadership positions at Intercom, where he played a key role in bringing Fin, the company’s AI customer service agent, to market, and at Zendesk, one of the world’s leading customer experience software companies.
Throughout his career, Arnecke has focused on building high-growth SaaS brands, introducing disruptive technologies to market, and creating momentum for ambitious companies challenging established industry leaders.
Bringing Modern Marketing to an Underserved Market
Campfire is taking on one of enterprise software’s most established categories, challenging legacy ERP providers such as NetSuite with an AI-native platform designed for modern finance teams.
For Arnecke, the opportunity represents the intersection of several professional passions: disruptive technology, ambitious teams, global markets, and the chance to bring exceptional marketing to an audience historically underserved by innovation.
“I’ve always been drawn to companies that challenge the status quo and build real momentum. Taking on an established player like NetSuite with a fundamentally different approach is exactly the kind of opportunity that excites me,” said Marcio Arnecke, Chief Marketing Officer, Campfire. “Finance teams have been underserved by both technology and marketing for far too long, and Campfire has a real opportunity to change that. What ultimately convinced me was the combination of an exceptional team, a massive global market, and the ambition to build something category-defining. I love helping ambitious companies punch above their weight and turning great products into brands that people genuinely connect with. I’m incredibly excited to be part of Campfire’s next chapter.”
