Browne Communications brought home five awards at the Marketing Excellence Awards Philippines 2026, led by a Gold for Excellence in Communications and Public Relations for Watsons Philippines’ Diabetes Care and Management Campaign. The agency also received a Bronze for Excellence in Retail/Shopper Marketing for the Watsons Diabetes Educator Training, two Silver awards for Palawan Group’s B2B Partnership and 40th Anniversary campaigns, and a Bronze for Excellence in Financial Empowerment Marketing for Palawan ProtekTODO.
While the campaigns span health, retail, financial services and brand marketing, they share a common thread: they started with real challenges faced by Filipinos and looked for practical ways brands could respond.
For Watsons, the Gold-winning Diabetes Care and Management Campaign put #KahitAnongTypeMo at the heart of its World Diabetes Day 2025 efforts, making the conversation around diabetes more personal, relatable and inclusive. By bringing patients, caregivers and advocates together around the message “Kasama Ka,” the campaign moved the conversation beyond statistics and medical information to recognize the different experiences and journeys of people living with diabetes. It was part of Watsons’ year-long Diabetes Care and Management Campaign, which brought together content, partnerships and activities to encourage Filipinos to take a more active role in their health.
The work also extended into the retail environment through the Watsons Diabetes Educator Training Program, which earned a Bronze for Excellence in Retail/Shopper Marketing. The program focused on strengthening the role of pharmacists in helping shoppers make more informed decisions about diabetes care. In partnership with Diabetes Philippines Inc., Watsons provided structured training covering diabetes management, pharmacotherapy, glucose monitoring, lifestyle and nutrition counseling, risk reduction and customer communication. A total of 452 pharmacists nationwide were trained, with the learnings applied directly through their interactions with customers in Watsons stores.
For Palawan Group, the Silver for Excellence in B2B Partnership recognized its collaboration with the Department of Social Welfare and Development and Land Bank of the Philippines to make government assistance more accessible to beneficiaries in remote communities. For many Filipinos in far-flung areas, receiving financial assistance can mean hours of travel, transportation expenses and long waits. Palawan addressed this by activating its branches as local payout hubs and deploying mobile caravans to communities where access to financial services can be difficult, bringing assistance closer to the people who need it.
The Group’s 40th anniversary campaign, “Ikaw Pa Rin ang No. 1 sa Palawan: Matatag, Maaasahan, at Mapagkakatiwalaan,” also earned a Silver, this time for Excellence in Anniversary Marketing. Rather than treating the milestone simply as a celebration of four decades, the campaign used the occasion to reconnect with the trust Palawan has built over the years while showing how the Group has grown beyond its traditional pawnshop and remittance roots. It reinforced Palawan’s position as a broader financial partner while staying grounded in the accessibility and malasakit that have long been part of the brand.
Meanwhile, Palawan ProtekTODO’s “Project Sachet” earned a Bronze for Excellence in Financial Empowerment Marketing. Built on the insight that access, rather than awareness, can be a barrier to insurance, the initiative made financial protection more attainable through premiums starting at ₱20, simpler requirements, and coverage designed around everyday risks.
For Browne Communications, the five awards recognize not just the campaigns, but the partnerships and teams behind them.
“What makes these wins meaningful for us is that the campaigns started with real challenges. We were asking how communications could make healthcare easier to understand, financial services more accessible, or a long-standing brand more relevant to people today. We’re grateful to our clients for trusting us to do that work with them, and to the teams who put so much thought and care into each campaign,” said Amby Molina, Business Development Director, Browne Communications.
The five wins span two very different clients and a range of marketing disciplines, but they point to a simple belief: good work starts with listening. Whether it is helping someone navigate diabetes care, making government assistance easier to access, making insurance more attainable, or showing how a familiar brand continues to evolve, the strongest campaigns begin by understanding what matters to people.
For Browne Communications, that is the kind of work worth celebrating — not simply because it wins awards, but because it gives brands a more meaningful role in the everyday lives of the people they serve.
ADVT.
This article is brought to you by Browne Communication.
