Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.
Lauren McLemorelauren.mclemore@nationaljeweler.com
Daniel Bing is Bremont’s new chief marketing officer.
New York—British luxury watch brand Bremont has appointed Daniel Bing as its chief marketing officer.
Bing brings more than 20 years of international experience leading marketing and brand strategy for luxury brands.
He succeeds Elie Barnes, a former TAG Heuer executive who joined Bremont in 2023, but has left the company
Most recently, Bing served as marketing director for the Americas at Vacheron Constantin, where he led High-Net-Worth Individual acquisition, CRM strategy, cultural partnerships, boutique openings, and integrated marketing campaigns for the Swiss watchmaker.
Prior to this, he spent a decade at Alfred Dunhill in luxury menswear marketing.
In his new role, Bing will lead Bremont’s global marketing strategy, overseeing brand communications, customer engagement, and integrated marketing.
His appointment reflects Bremont’s investment in its executive leadership team as the company eyes its next phase of growth and global expansion, said the company.
Bremont CEO Davide Cerrato said he was delighted to welcome Bing to the team.
“He brings a deep grounding in high horology from his years at one of the world’s most storied maisons, and a clear sense of how to bring our unique, end-to-end manufacture at The Wing [Bremont’s corporate headquarters and manufacturing facility] to life for customers around the world,” Cerrato said.
“His experience across our two key markets, the United States and the U.K., will be invaluable as we take Bremont to its next stage of growth.”
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Lauren McLemoreis the associate editor, gemstones at National Jeweler, covering sourcing, pricing and other developments.
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