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Bajaj Life Insurance elevates Vivek Gupta to Chief Operations & Customer Experience Officer
Gupta will oversee operations, customer experience, and AI and innovation, covering policy servicing, claims, risk governance, renewals, grievance redressal and digital platforms.
Social Samosa05 Oct 2026
16:01IST
New Update
Bajaj Life Insurance has elevated Vivek Gupta to Chief Operations and Customer Experience Officer.
Gupta has more than two decades of experience in the insurance industry. In his previous role, he worked on business transformation and technology initiatives, including the use of virtual reality and conversational AI for customer engagement.
In his new role, Gupta will oversee the company’s operations, customer experience, and AI and innovation functions. His responsibilities will include policy servicing, claims management, risk governance, renewals, grievance redressal, branch operations, business continuity, digital self-service platforms, and distributor and partner engagement.
Commenting on Gupta’s appointment, Tarun Chugh, Managing Director and Chief Executive Officer, Bajaj Life Insurance, said, “Vivek has been an integral part of Bajaj Life’s journey, contributing significantly to our strategic thinking and transformation agenda, backed by a deep understanding of the insurance ecosystem and expertise in AI and innovation. His elevation is also reflective of our belief in nurturing and creating opportunities for home-grown talent, and recognising leaders who have grown with the organisation. As he takes on this expanded mandate, we look forward to his leadership in bringing together our operations, customer experience and innovation priorities, while continuing to support our customers in achieving their life goals.”
Speaking on his new role, Vivek Gupta said, “At Bajaj Life, we strongly believe that our responsibility is about being there for customers and their families when they need us most. Every interaction is an opportunity to strengthen trust, simplify the experience and give customers greater confidence in the future they are planning for. I look forward to working with our teams to build on the strong foundation we have created and further embed a culture of customer-centricity, trust and excellence across the organisation.”
elevationChief Operations OfficerCustomer Experience OfficerBajaj Life InsuranceTarun Chugh
