Author: AdminBit

EnBW’s data platform supports a wide range of customer-facing analytics, from call center forecasting and customer service optimization to pricing decisions and customer retention initiatives. As adoption grew, the team began transitioning away from Azure Synapse toward a unified Lakehouse architecture on Databricks.

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Artificial intelligence is transforming customer satisfaction management in the Large Accounts segment by enabling the analysis of interviews, the identification of trends, the detection of opportunities for improvement, and the acceleration of decision-making. At Telefónica, AI is used as a tool to support expert knowledge, combining automation, human review, and a customer-centric approach to turn…

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Browne Communications brought home five awards at the Marketing Excellence Awards Philippines 2026, led by a Gold for Excellence in Communications and Public Relations for Watsons Philippines’ Diabetes Care and Management Campaign. The agency also received a Bronze for Excellence in Retail/Shopper Marketing for the Watsons Diabetes Educator Training, two Silver awards for Palawan Group’s…

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