Asics alleges that the defendants are selling products outside of its quality control system.
ByVictor Deng
November 10, 2026
Getting yourTrinity Audioplayer ready…
Asics is taking legal action against Payment System Solutions and Services LLC and the Amazon storefront currently named “Gem Trendz” for selling unauthorized sneakers bearing the Asics trademark.
The lawsuit by the global sportswear brand was filed yesterday in the US District Court in the central district of California, alleging that the defendants have been selling products bearing the Asics trademarks without authorization from the brand and outside the company’s quality-control system.
Asics also argues that the defendant has sold unauthorized products to customers that deceive them into believing they are genuine and new. In the suit, the brand has shared multiple negative Amazon reviews left by shoppers that it says have since damaged the brand’s reputation, saying they received products that “were not in the original packaging, were counterfeit, previously used, or otherwise of poor-quality.” Amazon also revealed it sent the defendants a cease-and-desist letter around October 5 to stop selling products bearing Asics trademarks, but the defendants did not respond to the request.
Asics is requesting monetary compensation from this case, prohibiting the defendants from selling products bearing the Asics trademark in the future, the removal of Asics-related reviews associated with the seller, and freezing the defendant’s Amazon fund and attorneys’ fees.
