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Ascent AI, a search intent data-driven marketing company, has signed a memorandum of understanding with Double S Core, a digital business specialist, to enter the AI data analytics services market targeting South Korean public institutions and universities. Under the agreement, Ascent AI will provide its proprietary search intent analysis engine, Listening Mind, along with technical support, while Double S Core will handle lead generation and initial service adoption. The two companies plan to prioritize data consulting services that help public institutions identify policy and project demand, and assist university admissions offices in developing tailored promotional strategies for prospective students. They intend to expand collaboration into publishing intent reports and supplying search data analytics SaaS solutions.
Key Elements
Ascent AI, a search intent data-driven marketing company, is joining forces with Double S Core, a specialist in AI transformation and digital business, to enter the AI data analytics services market targeting South Korean public institutions and universities.
The two companies announced on the 4th that they have signed a memorandum of understanding (MOU) for “business cooperation in AI-based consumer intent analysis services.” The partnership was established to combine Ascent AI’s search intent analysis technology with Double S Core’s experience in public and education sector projects and digital marketing capabilities, with the goal of jointly developing and expanding services tailored to the public and education markets.
Ascent AI is a data technology company that supports corporate digital marketing innovation based on global consumer intent data collection and analysis technology. The company provides data-driven marketing decision-making and execution through its proprietary search intent analysis engine “Listening Mind” and AI marketing agent platform “Listening Mind.AI.”
Double S Core is a specialized firm that has supported digital transformation for businesses and institutions through data analytics, AI technology, digital marketing, platform development and operations, and consulting. The company is recognized for its understanding of institutional decision-making structures and its existing customer relationships.
Under the agreement, Ascent AI will provide Listening Mind services, technical support, and sales resources, while Double S Core will focus on lead generation, initial service adoption, and joint marketing activities. The two companies plan to prioritize data consulting services that integrate Listening Mind into existing marketing operations to help public institutions identify policy and project demand, and assist university admissions offices in developing promotional strategies for prospective students.
For public institutions, the partnership is expected to enable precise identification of interest and demand for various policy issues—including tourism, culture, and the environment—by analyzing actual search data from South Korean citizens and foreign nationals. University admissions offices will also be able to optimize tailored admissions promotion and advertising strategies by analyzing prospective students’ interest in specific departments, comparisons with competing universities, and search patterns across different admissions seasons.
Going forward, the two companies plan to diversify their collaboration to include publishing public and university-specific intent reports, supplying search data analytics SaaS (Software as a Service), and providing policy and admissions strategy consulting.
Oh Seung-jong, CEO of Double S Core, said, “Ascent AI’s Listening Mind is a core data solution that will maximize the performance of public and education marketing. We will accelerate AI transformation (AX) in the public and education sectors and drive mutual growth.”
Park Se-yong, CEO of Ascent AI, stated, “We expect this partnership to create a new B2G market. We will spare no effort in supporting public institutions and universities to understand the true intent of citizens and prospective students and develop optimal strategies.”
This collaboration is notable as the first instance of search intent analysis technology—previously concentrated in private-sector corporate marketing—expanding into the public and education domains. Industry observers note that combining the vast administrative and admissions data held by government agencies and universities with actual search behavior data could complement existing survey-based and quantitative indicator-driven approaches to policy demand assessment.
The public and education market is characterized by complex decision-making structures and stringent adoption procedures, but once established, it offers long-term contracts and stable revenue streams. Double S Core’s accumulated trust and network in this sector is expected to serve as a bridgehead for establishing Ascent AI’s technology in the market.
The two companies plan to enter the market initially through data consulting, then expand into a service-based model by supplying search data analytics SaaS. This approach is seen as a way to lower initial implementation cost burdens and align with the budget structures of public institutions and universities.
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