This article first appeared on GuruFocus.
Amazon (AMZN, <a href="https://www.gurufocus.com/stock/AMZN/<a href="https://bitcomme.com/creatio-commits-300m-to-scale-financial-ai/” title=”Creatio commits $300m to scale financial AI”>financials?r=caf6fe0e0db70d936033da5461e60141&utm_source=yahoo_finance&utm_medium=syndication&utm_campaign=headlines&utm_content=amazon_just_gave_sellers_a_new_ai_superpower&utm_term=AMZN” rel=”nofollow noopener” target=”_blank”>Financials) is giving third-party merchants a new tool to automate ordinary e-commerce chores as it broadens the use of agentic artificial intelligence across its marketplace.
The new Amazon Seller Assistant service uses AI agents, known as workflows, that continuously carry out activities depending on the seller’s instructions. Sellers could also use the system to track product pricing, receive warnings when ratings fall and manage inventory.
The software can also construct profiles for individual sellers and use that data to make recommendations on price, promotions and inventory management, Amazon added.
The expansion is the latest step in Amazon’s bigger drive toward AI, but for now the company is focused on the practical: giving merchants the ability to automate tasks that would otherwise require ongoing oversight.
The service is voluntary and free, and sellers have control over how much personal data they share with Amazon. The agent may also integrate with AI tools merchants already useluded at launch
For Amazon the opportunity is greater than just improving the seller experience. More powerful AI capabilities could assist in automating its marketplace and boost the company’s involvement in the day-to-day operations of third-party merchants.
The next driver will be how fast vendors use the new agent and whether Amazon expands its capabilities to more marketplace activities.
