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The Great Meta Migration
Meta alumni are on the move – and they’re bringing the world’s most successful ad playbook with them to the next generation of would-be ad platform greats, with OpenAI at the top of the list.
NBCU’s Streaming Strategy Involves Revisiting The Cable Playbook
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Gradial Is Ready To Unify The Marketing Workflow With Its AI Harness
Programmatic Gets An Agentic Brain
AdExchanger Announces Finalists for the 2026 AdExchanger Awards
After Years Of Fighting LGE, Alphonso Is Headed For An IPO – Unless Comcast Or The Koch Brothers Get There First
Ad Tech Will Keep Being Used In Ways We Never Intended Unless The Industry Does Something About It
Systems built for one purpose, governed by the interests of a narrow group of stakeholders, are being used in ways the people subject to them never even imagined.
Guest Column
Marketers, The Free Token Lunch Is Over. Is Your Stack Ready?
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Daily Roundup
Niche Streamers Cash In On AI Training Data Deals; Sports Leagues Play Hardball With Nielsen
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AdExchanger Talks
Agentic AI just ran a CTV campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a lot less waste. Butler/Till’s Scott Ensign explains what that means for the future of programmatic.
The Big Story
Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry , and what’s new in the world of home screen ads
