Ace Hardware enhances retail media network capabilities | Retail Customer Experience
Omnichannel
Ace Hardware enhances retail media network capabilities
Ace Hardware’s retail media network, called RedVest Media, has enhanced measurement capabilities as well as audience solutions and social media features.
The enhancements are designed to help brands build stronger connections with Ace customers across the full journey, according to a press release.
“We are expanding RedVest Media thoughtfully in the areas advertisers value most and in ways that lean into the uniqueness of Ace. Our focus is providing even more robust measurement, richer audience intelligence and more ways to activate across the customer journey,” Molly Hjelm, corporate vice president and head of RedVest Media, said in the release.
RedVest Media is expanding its measurement suite to give advertisers a clearer view of both immediate campaign performance and broader business impact. Enhancements include incrementality measurement for offsite media, new-to-brand reporting and new ways to share insights and analysis.
RedVest Media also is launching social amplification and influencer marketing capabilities. Through a new DoorDash advertising capability, Ace vendors can engage customers directly within the Ace Hardware storefront on DoorDash.
“For more than 100 years, Ace has helped customers care for the homes and communities they value most,” Kim Lefko, chief marketing officer at Ace Hardware, said in the release “We’ve built our reputation by being The Helpful Place and by offering highly desired national brands. Our retail media network reflects that. RedVest Media is a brand-building tool that puts the power of more than 80 million Ace Rewards members, over 5,300 store locations, and Ace’s hyper-local relevance in the hands of our vendor community. It’s been incredibly exciting to see how rapidly brands have leaned in, using these tools to earn attention and drive growth.”
TechnologyOmnichannelMarketing
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