Trafalgar and Approach Guides are partnering up to offer travel advisors complimentary ready-to-share, co-branded digital content, alongside their own personalized Trafalgar micro-site. The assets drive client inquiries directly to travel advisors.
“This new era for Trafalgar is about creating more opportunity — for travelers, for advisors, and for our business,” said Melissa DaSilva, deputy CEO and chief sales officer of TTC Tour Brands. “As we expand what Trafalgar represents, we want to give advisors the confidence and marketing support to bring that story to their clients in a way that feels personal and relevant. Approach Guides helps us extend the power of the Trafalgar brand directly into the advisor-client relationship.”
The turnkey solution helps advisors share information about destination stories that inspire, as well as specific itineraries to prompt client discussions. Advisors can personalize the Trafalgar marketing content and website pages with their own branding and contact information in seconds. These assets can then be shared with clients through email, social media, and direct client communications, keeping the advisor at the center of every interaction.
“Travel brands make significant investments in creating exceptional marketing, but much of its potential goes untapped when advisors don’t have an easy way to put it to work,” said Jennifer Raezer, founder and CMO of Approach Guides. “Trafalgar is changing that by making advisor activation part of its growth strategy — ensuring its investment reaches beyond the brand’s own marketing channels and into the client relationships that ultimately drive sales.”
Travel advisors can immediately begin personalizing and sharing Trafalgar’s co-branded content and website experiences at inspires.to/trafalgar.
To help advisors get started, Trafalgar and Approach Guides is hosting an interactive webinar on Nov. 4, 2026 (9am PST), walking advisors through how to personalize and share content, generate client enquiries, and make the most of the platform.
