This is a paid press release. Contact the press release distributor directly with any inquiries.
Foundation Marketing Helped Strengthen Bitly’s Position as a Top-Cited Brand in AI Search Through an Integrated GEO Program
A Certified Partnership With Profound Helps Foundation Turn AI Visibility <a href="https://bitcomme.com/agnc-investment-agnc-dips-more-than-broader-market-what-you-should-know/” title=”AGNC Investment (AGNC) Dips More Than Broader Market: What You Should Know”>Investment Into Measurable Outcomes for Brands
HALIFAX, Nova Scotia, September 30, 2026–(BUSINESS WIRE)–Foundation Marketing announced it has joined Profound’s inaugural Agency Certification Cohort. Every Foundation engagement can now open with the same enterprise measurement that supported Bitly’s continued growth as the most cited brand in its category.
The certification recognizes agencies with proven expertise in measuring and improving how brands appear across generative AI platforms. Foundation is one of 18 agencies certified in the inaugural cohort.
AI has become the first place many B2B buyers research vendors, build shortlists, and increasingly make purchasing decisions. A growing share of the sources those AI answers cite is community content, led by Reddit. Foundation’s April 2026 analysis of 57.2 million citations across five major AI platforms found that Reddit was the largest externalnal citations
Nearly one in three external sources AI cites when helping buyers discover B2B software now comes from Reddit (30.9% of citations on unbranded discovery queries).
Foundation has already proven this approach on one of the web’s most competitive AI search battlegrounds. Over a 12 month engagement, Foundation transformed Bitly’s Reddit presence from a dormant branded subreddit with just 38 members into an owned content engine, shifting the program’s primary KPI from referral traffic to AI citation share. Measured across 218 tracked prompts in Profound, Bitly now holds:
-
The number one citation share among link shorteners at 11.7%, nearly double the next competitor.
-
A 422% increase in Reddit referral sessions over the 12-month program, from 178 to 930.
-
Recognition from Reddit as an official success story on its business platform.
-
Eight branded subreddit threads cited directly in Google AI Overviews, four holding the number one position.
The full case study is published at https://foundationinc.co/case-study/bitly
That same measurement discipline is now part of Foundation’s core offering. Foundation now offers every client a Profound powered baseline audit at the start of an engagement, showing where the brand stands in AI answers before any strategy is set. Foundation combines those insights with strategy and execution, measuring citation share, share of voice and sentiment across the AI platforms that matter most to each client’s buyers. Results are tracked against the original baseline, with continuous monitoring identifying competitive shifts and emerging opportunities. This allows strategy and investment to be aligned with measurable outcomes.
