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TP Receives Frost & Sullivan’s 2026 Asia-Pacific Customer Experience Management Services Company of the Year Recognition for AI-Led Customer Experience Transformation
TP is recognized for combining AI orchestration, operational excellence, regional scale, and customer-centric innovation to transform customer experience management services across the region.
SAN ANTONIO, Sept. 10, 2026 /PRNewswire/ — Frost & Sullivan is pleased to announce that TP has received the 2026 Asia-Pacific Customer Experience Management Services Company of the Year Recognition for its achievements in AI-led transformation, operational excellence, customer impact, and regional growth. The recognition highlights TP’s ability to evolve beyond traditional customer experience (CX) outsourcing by combining intelligent automation, human expertise, responsible AI, and outcome-focused delivery.
Frost & Sullivan evaluates companies through a rigorous benchmarking process across two core dimensions: visionary innovation and performance, and customer impact. TP excelled in both, demonstrating its ability to align its strategy with evolving enterprise demand while executing with scale, consistency, and market responsiveness.
“TP is helping shape the next phase of CX management by moving AI from experimentation into governed and measurable operations at scale. Its combination of AI orchestration, regional delivery depth, and operational discipline gives enterprises a practical path to transform CX while preserving the human judgment and empathy that remain essential,” said Krishna Baidya, Vice President, ICT Practice at Frost & Sullivan.
Guided by a strategy centered on AI orchestration, responsible innovation, regional expansion, and customer outcomes, TP has strengthened its position across the rapidly evolving Asia-Pacific CX management services landscape. TP.ai, the company’s AI framework, orchestrates the hybrid and agentic workforce, bringing together multiple technologies including chatbots, agent assist, analytics, knowledge management, workflow automation, with data services, industry-specific applications and global TP Experts.
Innovation remains central to TP’s approach. Its pre-built modular capabilities, including TP.ai Connect, TP.ai Assist, TP.ai Growth, TP.ai Collect, and TP.ai Data Services, enable enterprises to integrate AI into customer care and back-office operations while supporting flexibility across technologies, models, and hyperscaler ecosystems. The approach helps clients improve CX including speed and accuracy of support, productivity, automation, compliance, and program agility and success. TP’s responsible AI approach also incorporates governance controls, configurable guardrails, safety thresholds, escalation protocols, and risk monitoring.
