Kohls taps Arianne Parisi as chief customer officer | Retail Customer Experience
Customer Service
Kohls taps Arianne Parisi as chief customer officer
Kohl’s has named Arianne Parisi as its chief customer officer, reporting to CEO Michael J. Bender. She had been serving as Kohl’s chief digital officer since 2025.
In the newly created role, Parisi will be responsible for enhancing the omnichannel customer experience across marketing, brand and creative, loyalty, personalization, media and digital commerce, including Kohls.com and the Kohl’s App, according to a press release.
She will focus on strengthening the full customer lifecycle, modernizing the omnichannel experience and connecting Kohl’s brand promise more directly to how customers discover, shop, engage, and return.
“As we continue to drive the business forward in service of our customers, I am excited for Arianne to take on the new role of chief customer officer,” Bender said in the release. ” Arianne always starts with the customer, making sure that how we position ourselves as a brand and how we execute as a business both deliver on our customer promise. She has an excellent ability to work collaboratively with a variety of functions across the business to accomplish shared goals. She has shown agility in anticipating evolving customer expectations and translating them into action, an approach that will help Kohl’s build for the future.”
Prior to joining Kohl’s in 2025, Parisi served as global chief digital officer at JD Sports Fashion, a global omnichannel retailer of sports fashion and outdoor brands.
Kohl’s also announced that Christie Raymond, the brand’s current chief marketing officer, will be leaving in September.
Retail – Department StoresStaffing and TrainingCustomer ExperienceCustomer ServiceKohl’s
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