Hurtigruten has enlisted Matt DeWitteas its new Vice President, Sales and Marketing for the Americas, commencing in the role on 31 August 2026.
DeWitte is no stranger to Hurtigruten, with this position marking his return to the brand where he served as Head of Marketing, Americas from August 2022 until the brand split with HX Expeditions in January 2025. At that time, DeWitte was hired as Head of Marketing for the Americas, Australia and New Zealand for HX.
“We are so pleased to welcome Matt DeWitte back to Hurtigruten,” said Iain Powell, Chief Commercial Officer, Hurtigruten. “Matt is an experienced leader who has consistently demonstrated strong delivery throughout his career. He brings solid and extensive marketing knowledge, combined with deep, firsthand knowledge of both our trade and B2C business in North America.
“He is already well known to many of our key partners and colleagues, and we are confident he will build on the strong work already underway. North America is a crucial market for our growth plans, and this year we have seen record growth,” Powell added.
DeWitte (pictured left) said he was “incredibly honoured to return to Hurtigruten”.
“What makes this even more special to me is to be able to reunite with my talented former colleagues who have been driving the unprecedented growth here in North America, as well as colleagues back in Europe. Together, I’m looking forward to creating additional value for the brand and delivering exceptional experiences for our guests,” DeWitte added.
