Wealthcare Advisory Partners LLC lifted its stake in shares of Salesforce Inc. (NYSE:CRM – Free Report) by 36.7% during the second quarter, according to the company in its most recent Form 13F filing with the SEC. The firm owned 17,364 shares of the CRM provider’s stock after acquiring an additional 4,664 shares during the quarter. Wealthcare Advisory Partners LLC’s holdings in Salesforce were worth $2,720,000 at the end of the most recent reporting period.
Other institutional investors and hedge funds have also recently modified their holdings of the company. Brighton Jones LLC increased its stake in shares of Salesforce by 13.7% during the fourth quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock valued at $8,582,000 after buying an additional 3,102 shares during the period. Revolve Wealth Partners LLC lifted its stake in Salesforce by 12.6% in the fourth quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock worth $611,000 after acquiring an additional 205 shares during the period. Bison Wealth LLC grew its holdings in Salesforce by 9.0% during the 4th quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock worth $747,000 after acquiring an additional 184 shares in the last quarter. Sivia Capital Partners LLC grew its holdings in Salesforce by 3.7% during the 2nd quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider’s stock worth $807,000 after acquiring an additional 106 shares in the last quarter. Finally, United Bank increased its position in Salesforce by 5.2% during the 2nd quarter. United Bank now owns 10,198 shares of the CRM provider’s stock valued at $2,781,000 after purchasing an additional 500 shares during the period. Institutional investors own 80.43% of the company’s stock.
Trending Headlines about Salesforce
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment:UBS raised its Salesforce price target from $185 to $210, while maintaining a neutral rating, and Wells Fargo lifted its target from $200 to $205 with an equal-weight rating. The revisions suggest analysts see upside from current levels despite a cautious stance. Benzinga
- Positive Sentiment:Short interest fell 36.7% in the second half of July to 29.4 million shares, reducing a potential source of selling pressure and indicating fewer investors are betting against CRM.
- Positive Sentiment:New Salesforce-related business activity, including Navatar’s governed AI framework using Agentforce and Claude and Strativera’s Salesforce AppExchange listing, highlights continued adoption of Salesforce’s ecosystem and AI tools. Navatar AI Framework
- Neutral Sentiment:The latest market-session report noted that CRM declined while the broader market advanced, reflecting relative underperformance rather than a new company-specific financial release. Zacks Salesforce Stock Report
- Negative Sentiment:UBS said Salesforce may temper expectations for accelerating revenue growth in the second half, raising concern that the company’s AI opportunity may not translate into faster near-term sales growth. UBS Revenue Growth Outlook
- Negative Sentiment:Curative reportedly dropped an approximately $600,000 annual Salesforce contract after building AI-based internal software, reinforcing fears that customers could replace portions of Salesforce functionality with cheaper in-house tools. Curative Salesforce Contract
- Negative Sentiment:Reports also raised concerns about leadership changes and Salesforce’s positioning in sensitive government AI workloads, as well as the loss of a major healthcare customer to an in-house AI CRM. These developments add competitive and execution risk to the AI transition. Salesforce Government AI Positioning
Wall Street Analysts Forecast Growth
CRM has been the subject of several recent research reports. Sanford C. Bernstein reduced their price target on shares of Salesforce from $194.00 to $173.00 and set an “underperform” rating for the company in a report on Thursday, May 28th. BTIG Research reiterated a “buy” rating and set a $255.00 price objective on shares of Salesforce in a research note on Tuesday, May 26th. BMO Capital Markets cut their price objective on shares of Salesforce from $225.00 to $215.00 and set an “outperform” rating on the stock in a report on Thursday, May 28th. Wall Street Zen downgraded shares of Salesforce from a “buy” rating to a “hold” rating in a research note on Saturday, August 1st. Finally, Weiss Ratings lowered Salesforce from a “hold (c-)” rating to a “sell (d+)” rating in a report on Friday, July 24th. Two investment analysts have rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, sixteen have given a Hold rating and four have issued a Sell rating to the company’s stock. Based on data from MarketBeat, Salesforce currently has an average rating of “Moderate Buy” and an average price target of $250.28.
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