Understanding e-commerce: The key trends rewriting consumer expectations and experience
E-commerce is transforming consumer shopping with AI, social media, and quick delivery, making it even more immediate, intelligent and intuitive.
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Once, e-commerce was revolutionary. Today, 20% of total global sales are made from online purchases1; sales growth is projected to surpass $7 trillion in 20262. With that comes higher expectations for the online shopping experience: consumers want something memorable, appreciate flexibility and are looking for a sense of connection after a purchase (like loyalty programs) to keep them engaged.
E-commerce’s development followed suit, growing from a channel into a dynamic, AI-powered ecosystem. Discovery is driven by algorithms. Finding and buying the right product happens in under two hours. And the way businesses communicate about their products – through social media, advertisement, and on their webpages – is as influential as the products themselves.
As digital transformation accelerates across every touchpoint, there are five powerful shifts reshaping e-commerce shopping, and how brands, particularly in personal health, can keep pace.
