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Online Advantages® Releases Six-Month AI Search Visibility Research, Revealing 12 Lessons for Brands
Digital marketing agency of Mooresville, NC., shares real-world observations from six months of testing, client work, and research into visibility across Google AI Overviews, ChatGPT and other AI-powered search platforms
MOORESVILLE, N.C., Aug. 9, 2026 /PRNewswire/ — Online Advantages®, a full-service digital marketing agency specializing in SEO, paid search, social media, content marketing and emerging AI search strategies, has released findings from six months of research and testing into how businesses can improve their visibility across AI-powered search engines and answer platforms.
The findings are detailed in the company’s new research article, “How to Improve Brand Visibility in AI Search Engines: 12 Lessons From Six Months of Testing.”
The project grew out of a fundamental change taking place in digital marketing: consumers are increasingly receiving recommendations, summaries and direct answers from artificial intelligence before—or sometimes instead of—visiting traditional search results.
Rather than relying solely on predictions about where AI search may be headed, Online Advantages spent six months examining what was actually happening across client campaigns, its own digital properties, AI visibility tools, citation patterns, content experiments and emerging industry research.
The company evaluated visibility and search behavior involving platforms and experiences including Google AI Overviews, ChatGPT, Gemini, Claude, Perplexity and Microsoft Copilot.
“One of the biggest lessons from the last six months is that AI search doesn’t appear to eliminate the need for SEO—it expands it,” said Matt Maglodi, founder of Online Advantages. “We’re increasingly looking beyond whether a webpage ranks and asking whether an AI system can understand who a business is, what it’s known for and whether that information can be verified across the web.”
12 Lessons From Six Months of AI Search Visibility Research
Online Advantages identified 12 recurring themes during the research period:
1. Traditional SEO still matters.
Strong technical foundations—including crawlable HTML, internal linking, backlinks, topical depth, structured data and overall website authority—continue to provide an important foundation for AI search visibility.
2. Entities are becoming increasingly important.
Keywords still have value, but AI systems increasingly need to understand the relationships among businesses, people, services, locations, industries and topics.
