Meet Ask SBJ, Your Personal Research Analyst
Research faster, prepare smarter and unlock more value from your SBJ All Access subscription.
How to Access Ask SBJ: Click the Ask SBJ icon located in the lower-right corner of the SBJ website while logged in with your SBJ All Access subscription.
Watch the Ask SBJ Product Demo
Learn how to research companies, trends, executives and industry developments using Ask SBJ.
Sports business moves fast. Staying informed isn’t enough. You need answers, context and insights you can trust.
Introducing Ask SBJ Beta, your personal AI-powered research analyst, available exclusively to SBJ All Access subscribers.
Instead of searching through articles, simply ask a question. Ask SBJ delivers answers built exclusively from more than 30 years of Sports Business Journal reporting and archives, helping you quickly research companies, leagues, teams, executives, deals and industry trends.
Unlike general-purpose AI tools that rely on publicly available information, Ask SBJ is grounded in trusted SBJ journalism and sports business intelligence that isn’t available on the open web.
Whether you’re preparing for a meeting, researching a market, exploring an emerging trend or getting up to speed on a company, Ask SBJ helps you find relevant information faster and uncover valuable insights from decades of industry reporting in seconds.
Every response includes links to the original SBJ reporting, making it easy to move from insight to
- Ask questions in plain text
- Get answers grounded exclusively in SBJ reporting and archives
- Access more than 30 years of trusted reporting in seconds
- Go directly to the original articles for additional context
Not sure where to start? Try asking:
- “What are the biggest sports media trends from the past year?”
- “Which naming rights deals have been announced recently?”
- “What companies are investing most heavily in women’s sports?”
- “What sponsorship trends are impacting college athletics?”
- “Summarize recent developments involving [company name].”
- “Which executives have changed roles across sports media this year?”
About the Beta: Ask SBJ is continuously evolving and improving. During the beta period, each question starts a new search and Ask SBJ does not yet remember previous conversations. Your feedback will help shape future enhancements.
Questions About Ask SBJ?
Visit our FAQ page for answers, best practices and guidance on getting the most out of Ask SBJ.
Help Improve Ask SBJ
Ask SBJ is continuously evolving, and your feedback plays a critical role in helping us improve the experience. Share your thoughts, report issues or suggest new features.
