Browsing: Sports

In this episode of Marketing Vanguard, host Jennifer Rooney sits down with Jennifer Storms, chief marketing officer of NBCUniversal Television and Streaming, to break it down. 

• AI use among surveyed sports fans increased in 2026, with accuracy driving fan trust • Nearly half of respondents would download a single, consolidated sports app — but only about 3 in 10 would pay for one • Managing multiple subscriptions has become a

The automotive world is full of icons. Some are small, like the Mini Cooper and Volkswagen Beetle, while others are much larger, like America’s beloved pickup trucks. Then there are the cars that become icons because they are so closely tied to a specific market or culture, like Japan’s kei cars.

Predictive modeling forms the backbone of modern sports betting strategies. By analyzing historical data, these models identify patterns and trends that can forecast future outcomes. For example, models often consider player statistics, team performance over time, and external factors such as weather conditions to determine probabilities [1].

The Korean Sports Council is strengthening cybersecurity and personal information protection systems for public institutional investors in the sports sector together with the Seoul Olympic Memorial National Sports Promotion Corporation and the Korean Paralympic Committee.

The Unilever brand will pick up the tab at 10 women-owned bars around the U.S., along with running a social content series interviewing fans.

MALVERN, Pa. — Penn State Great Valley celebrated the beginning of the spring sports season with an educational and networking event, “AI in Action: Transforming the Sports Industry” on March 24. The event brought together a panel of industry experts, including representatives from the Philadelphia Phillies and Philadelphia Union, to explore how artificial intelligence (AI),…

Apple’s new Sports app shows us exactly what good data visualisation looks like | Creative Boom

The pharmaceutical company partnered with Amazon Ads for a spot starring basketball legend and WNBA on Prime analyst Candace Parker.

Pacers Sports & Entertainment named Lakers Manager/Business Analytics & Strategy NIKHIL MORAR Dir/Business Intelligence. Morar, a 2025 SBJ New Voices Under 30 honoree, will oversee analytics initiatives that support revenue growth, fan engagement and executive decision-making as part of leading the organization’s business intelligence strategy. He begins the new role on Monday. Morar will be…