Using ChatGPT, shoppers can activate the Safeway plugin and ask for what they need in natural language.Albertsons
Albertsons Companies, Inc., continues its digital transformation on Wednesday by announcing its Safeway plugin in ChatGPT, making grocery shopping faster, easier and more intuitive. Available now, the new Safeway plugin helps consumers discover products, evaluate options and complete their shopping in ChatGPT, while remaining in control of their purchasing decisions.
“Research tells us that consumers are increasingly interested in using AI to help with grocery shopping. By enabling our plugin in ChatGPT, we are making grocery shopping as simple as having a conversation by meeting our customers when and how they choose to shop,” said Jill Pavlovich, SVP of Digital Customer Experience for Albertsons Cos.
Using ChatGPT, shoppers can activate the Safeway plugin and ask for what they need in natural language, whether they are looking to reorder their favorites, find new products, discover items on sale or shop from a recipe, photo or digital list. The experience is designed to translate customer requests and preferences into a tailored shopping experience by connecting with relevant Safeway products, cart and checkout services. Customers remain in control of their cart and purchasing decisions and can review or modify items before completing checkout. Users will be redirected to the Safeway platform to check out.
Albertsons has been rolling out digital enhancements since the start of the year.
The grocer’s retail media division, Albertsons Media Collective, hasintroduceda capability aimed at helping advertisers better understand the true impact of their retail media investments. The new on-site incrementality measurement tool is designed to provide clear insights into how on-site display media drives new sales, addressing advertisers’ growing focus on incrementality as a key performance indicator.
The division also now has a newintegrationwith Criteo, the global commerce intelligence platform, bringing sponsored product discovery into Albertsons Cos.’ AI-powered conversational search.
An AI-powered produce inspection system wasintroducedin May. The patent-pending tool uses computer vision and AI models from Google Cloud to assist distribution center inspectors in evaluating produce quality before products are shipped to stores.
