Kudosity, an Australian messaging technology provider active in multiple countries around the APAC region, and HubSpot consultancy, Sublime X, today announced a partnership that brings SMS into the HubSpot workflows businesses already use to manage customer relationships.
Combining Kudosity’s messaging infrastructure with Sublime X’s integration and implementation expertise, the solution enables businesses to trigger bulk and personalised SMS from HubSpot workflows and record messages against customer contacts. Teams can incorporate messaging into marketing, sales and service activity, alongside email and other CRM interactions.
Hudson O’Brien, Director, Sublime X Australia
The partnership reflects Kudosity’s focus on embedding messaging in the platforms and workflows businesses already depend on. For HubSpot customers, this means using existing customer data and automation to send relevant messages, without managing a separate SMS interface.
Alex Macpherson, CEO at Kudosity, said, “Messaging works best when it’s part of the way a business already operates. Our partnership with Sublime X brings Kudosity’s messaging infrastructure into HubSpot, helping teams act on customer information and send relevant messages within their existing workflows.
“It’s about making customer communication simpler for the team and more useful for the person receiving it, whether that’s following up an enquiry, confirming an appointment or providing an important service update.”
The integration supports SMS triggered by customer actions and lifecycle changes, including form submissions and deal stage updates. Messages can be personalised using HubSpot contact data and logged against customer records, giving teams visibility of SMS alongside their other customer communications.
Simon Torsellini, Director, Sublime X Australia, said, “Our clients want their systems to support how their teams actually work. Bringing SMS into HubSpot allows them to use the customer data and workflows they already have to communicate at the right moment.
“Kudosity provides the messaging infrastructure, while we help customers connect it to their business processes. Together, effort and make messaging a practical part of their day-to-day customer engagement.”
Hudson O’Brien, Director, Sublime X Australia, added, “We built the integration so SMS works like any other part of HubSpot. Messages are triggered by the workflows teams already manage, personalised from the contact record and logged back against that record, so nothing sits outside the CRM.
“That matters as much for data quality as it does for convenience. When every message is captured alongside email, calls and deal activity, teams get a complete view of each customer and can trust the reporting they build on it.”
The partnership combines Sublime X’s expertise in HubSpot configuration, workflow design, customer enablement and integrations with Kudosity’s messaging technology. Together, the companies will help businesses incorporate SMS into their existing customer journeys and make better use of their CRM investment.
To learn more, visitsublimex.com.au/hubspot-integration.
